Why Study at Cumberland College?
If you’re looking to start a career in digital marketing or access new opportunities in the workplace, Cumberland College’s Digital Marketing courses will equip you with the skills, tools, and expertise you need to succeed. Taught by active marketers using an applied learning model, Cumberland College offers courses designed with career success in mind.
- Develop sought-after skills
- Gain hands-on experience
- Learn from marketing experts
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Digital Marketing Courses
Basic HTML Programming
The Basic HTML Programming course can be completed in just 15 weeks. You will be introduced to the fundamentals of HTML programming and gain an understanding of how this well-established language fits into the programming world.
Digital Marketing Analytics
The Digital Marketing Analytics course can be completed in just 15 weeks. Instructors take a practical and interactive approach so that coursework is optimized for students to develop and refine the skills they need for the job market.
Digital Marketing Strategy
The 15-week course will walk you through the process of building a multi-channel digital marketing strategy, from analyzing your audience, to identifying your competitive advantage, to monitoring and optimizing your marketing efforts.
Marketing Automation
This comprehensive course provides an in-depth overview of marketing automation and its applicability in today’s digital marketplace. Covering the principles of lead capture, lead nurture, and automated campaigns, graduates are well-equipped to improve the efficiency and effectiveness of a company’s overall marketing strategy.
Search Engine Advertising
This 15-week course will walk you through the process of a successful search campaign, from defining your objectives and goals, to campaign setup, to monitoring and optimizing your ads to improve performance and ROI.
Search Engine Optimization
The Search Engine Optimization Course at Cumberland College will introduce you to the basic principles of organic search ranking and show you how to make a site stand out among the 1 billion websites on the internet.
Social Media Advertising
Over a span of 15 weeks, you will learn how to leverage social media platforms to increase brand awareness, how to tailor advertising campaigns to your ideal audience, and how to optimize social media advertising campaigns to generate the highest possible number of conversions.
Social Media Marketing I
The 15-week course is the first half of a two-part social media course, designed to teach students everything that they need to know to succeed professionally in today’s business world.
Social Media Marketing II
This 15-week course is the second of two social media courses offered at Cumberland College. The course will teach students additional social media strategies and tactics.
What you will learn
Google Analytics
An in-depth understanding of analytics will allow you to pinpoint areas of success and improvement in a digital marketing campaign and optimize accordingly.
Digital Advertising
From search engine advertising to social media ads, understanding how to create effective paid advertising campaigns is crucial to the online visibility of any business.
Search Engine Optimization
An effective SEO strategy based on search algorithm expertise and SEO best practices is critical for improving a website’s organic search ranking.
Social Media Marketing
With billions of social media users worldwide, social media marketing is essential for raising brand awareness, connecting with consumers, and generating new customers.
Web Design
Expectations for a well-designed, user-friendly website have never been higher, making the appearance and functionality of a business’s website an integral part of digital marketing.
Digital Marketing Strategy
Digital marketing strategies enable companies to reach new audiences, convert consumers to customers, and establish an online presence.
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