Digital marketing is a hot topic among career seekers. Work in this field offers time and location flexibility and plenty of opportunities to do fun, interesting work. As the industry develops, it’s become clearer what it takes for a candidate to succeed in pursuing their dream digital marketing position.
10 Digital Marketing Skills We’ll Help You Develop
A common question that prospective students often ask is: What skills are in most demand for digital marketing? This blog will discuss the 10 essential industry digital marketing skills: design, writing and editing, SEO, marketing automation, influencer marketing, social media marketing, basic coding, CMS, creativity, and analytical.
1. Design Skills
Visual effects have a profound impact on any team’s marketing efforts. With design skills, you’ll be able to create eye-catching campaigns that stand out against competitors. Knowing your way around Photoshop, InDesign, and software programs like them will give you a significant advantage.
2. Writing And Editing Skills
Writing and editing skills are some of the most fundamental of today’s 10 digital marketing skills you’ll need. Words will always be the main channel of communication between businesses and their audiences. For that reason, digital marketing professionals must have the ability to use them to craft and edit compelling copy.
3. SEO Skills
If you are wondering, “Which skill should I learn first for digital marketing?” SEO (search engine optimization) is an excellent place to start. Organic traffic to a business’s website is essential, as organic search results bring in over eight times more clicks than paid ads. As it becomes more challenging to rank in search results with more businesses attempting to carve out online presences for themselves, digital marketing professionals must understand technical, on-page, and off-page SEO tactics.
4. Marketing Automation
Automation is the future of the modern workplace. As a marketing professional, you’ll be working with high volumes of information, which can be challenging to keep up with. Automation ensures efficiency and reduces your margin of error.
5. Influencer Marketing
Influencers wield a lot of power in today’s economy. As their name suggests, they influence the consumption decisions of the masses. They are natural allies as their audiences (which can be massive) often trust their opinions. Learning to collaborate with influencers effectively is one of the most essential digital marketing skills to develop.
6. Social Media Marketing
Today, social media is a prevalent mode of communication, making it the perfect platform for any company’s marketing efforts. As a digital marketing professional, you should become well-versed in how various social media sites function and how they can be optimized to drive quality traffic and leads.
7. Basic Coding Skills
Knowing HTML and CSS will save you plenty of time as a digital marketer. If you need to update titles, implement automation, and conduct conversion rate optimization, you can use your knowledge of basic code to avoid needing the services of a WordPress developer.
8. Content Management Systems (CMS)
Content management systems are essential for brands seeking to establish a strong online presence. It facilitates creating and editing digital content such as blogs and web pages. Using CMS, you can add various design elements specific to your brand. A working knowledge of WordPress is essential for any digital marketer.
9. Strong Creativity
As competition intensifies for online brands, digital marketers must use their creativity to carve out a unique niche for the brand they represent. By developing your creative and innovative skills, you’ll be able to solve unique challenges and create an endless amount of engaging content.
10. Analytical Skills
In addition to launching digital marketing campaigns, you’ll need to keep track of, monitor, and interpret data results. As a digital marketing professional, you’ll need a strong working knowledge of various analytics tools such as Google Analytics, Facebook Insights, Google Search Console, and CRM Reporting.
The 10 digital marketing skills discussed in this blog are at the forefront of industry demand. These skills encompass a wide range of areas, from SEO and design to influencer marketing and analytics, some of which you may already be familiar with. By mastering these skills, you’ll be well-equipped to excel in the ever-evolving field of digital marketing.
How do I get skills in digital marketing? You can attain your skills in digital marketing by joining our Digital Marketing Diploma Program, where we equip students with the skills needed to achieve their goals.
Are you ready to start your digital marketing training?
Contact Cumberland College BC to learn more!