Today, more consumers are moving online to discover new brands and make purchases, while organizations rely on digital channels to connect with stakeholders and clients. As the online economy continues to evolve, digital marketing has quickly become the backbone of every company’s success.
Nowadays, there’s a whole host of opportunities for those with expertise in digital marketing. Companies rely on those experts to connect with and expand their target audience. This involves everything from improving their websites, boosting their appearance on search engines, revamping their social media channels, and analyzing their success. With digital marketing training from Cumberland College, you can apply your skills in any number of these areas. Here are just a few of the career paths open to you.
1. Specialize in SEO With a Digital Marketing Diploma
Search engine optimization (SEO) is all about improving a company’s ranking on search engines, particularly Google. Working as an SEO specialist, you’ll identify ways to boost a brand’s visibility by getting its content seen and heard by web users today.
Your specific responsibilities might include collaborating with the web development and content creation teams to ensure all website content follows SEO best practices. You might make changes to website architecture, links, and content to improve its visibility on Google. At the same time, you’ll perform ongoing research to discover new keywords that can be included throughout the company’s marketing material.
Through the SEO course at Cumberland College in BC, you’ll work on building real campaigns on Google Ads and other platforms, defining target keywords, reviewing search ad performance, and more.
2. Apply Your Skills as a Social Media Manager
Almost all businesses use at least one social media platform–if they don’t, they should! This means that there is a growing number of opportunities for professionals who specialize in social media across various sectors, including technology, retail, finance, and more. If you have a flair for navigating social media platforms and understand what goes into creating an engaging post, you can work your way up to a digital marketing career as a Social Media Manager.
In this role, you’ll work on posting updates, interacting with followers and answering questions, promoting a company’s brand and image, and measuring user engagement. The ultimate goal will be to increase a business’ following and generate more leads that convert to sales. With training from Cumberland College in Surrey, BC, you’ll learn how to build effective campaigns on Facebook, Instagram, LinkedIn and other platforms.
3. Explore the World of Web Design and Development
As more and more companies take their businesses online, a website is where most of the action happens. Users will be looking for a website that is clean, functional, and responsive. At the same time, the design and aesthetics of a website are crucial for distinguishing a brand from the crowd. From programming and code templates to images, graphics, and quality testing, there’s a lot that goes into creating a professional website.
With our digital marketing diploma at Cumberland College in BC, you can take courses in Basic HTML programming and learn the fundamentals of responsive web design, WordPress CMS, web page layouts, and creating code to add images, graphics, and other elements. By working on building real websites from scratch, you’ll be ready to design and develop a seamless experience for online users today.
Do you want to learn more about our digital marketing program?
Contact Cumberland College BC today.
