3 Social Media Advertising Trends for Digital Marketing Diploma Students to Know

In the digital marketing world, there are always new social media and digital advertising best practices, so it’s no surprise that social advertising trends are changing constantly as well. 

With new social channels emerging, frequent updates to ad formats, and shifting consumer behaviour, it’s important for digital marketers to ensure that they’re keeping up with the latest social ad trends. After all, knowing how to reach today’s customers on social media is more crucial than ever considering that 74% of people use social media when deciding what to buy.

Curious about what social media advertising trends you can expect to see? Read on to find out!

Stories Ads Are Increasingly Important in Digital Marketing Careers

Ever since Snapchat introduced short-form video content that disappears after 24 hours, Stories have taken the social media game by storm. Now Snapchat, Instagram, and Facebook all offer their own version of this interactive feature.

Given how effective Stories are at entertaining and engaging audiences, it’s no surprise that 62% of people say they’ve become more interested in a product after seeing it advertised in a Story.

As Stories become an increasingly central part of brands’ social media strategies, more and more companies will want to invest in Stories ads in order to remain competitive on key channels. If you’re pursuing a digital marketing career, make sure you know how to create eye-catching Stories ads and target the right audiences.

The temporary nature of Stories ads make consumers more likely to purchase on the spot

Social Ads Are Becoming More Personalized and Dynamic

If you’re considering a digital marketing course, you might know that artificial intelligence (AI) has, and continues, to revolutionize advertising. Not only are brands able to show social media users the exact products or services they’d be most interested in, but these ads can also appear in the format that the user best responds to.

These ads are called ‘dynamic advertisements’ as they deliver a tailored version of the ad to each person who sees it. In 2019, Facebook rolled out its new and improved dynamic ads feature, and digital marketers can expect each social media platform to not only introduce similar ad formats, but to improve their functionality over time. 

Watch Out for Chatbot Advertising After Your Digital Marketing Diploma

You likely know chatbots as the interactive feature that appears in the corner of many business’s websites, but marketing experts predict that you’ll also associate chatbots with social media in the near future.

We’re still in the early stages of social media chatbots, but many companies have already made use of Facebook messenger bots. Since chatbots are a highly efficient way to engage one-on-one with your customers, other social messaging platforms are expected to introduce their own chatbot functionality in the coming years.

But what does this have to do with advertising? Well, the integration of chatbots with social media messaging sites will introduce opportunities for chatbot advertising, which offers your audience personalized conversations and tailored content.

Chatbot advertising is a highly engaging and customizable form of digital advertising

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