If you’re a business owner or administrator seeking to accelerate the growth of your company, you’ve likely heard how beneficial social media marketing is for e-commerce sales. With 4.74 billion users worldwide, social media provides the perfect platform for companies to increase their brand awareness, communicate directly with their audience, gain a better understanding of their ideal buyers, and even sell products directly. Read to learn more about how you and your team can leverage social media to increase your sales, enjoy better customer engagement, and see faster growth.
1. Social Media Can Improve Brand Awareness
Brand awareness refers to the extent to which customers can recognize a brand’s distinctive image and features. Some brands, even before the social media age, have done an excellent job of carving out a one-of-a-kind identity for themselves. Just one look at their iconic logos or by hearing their slogans, people know who they are and what they represent within seconds – think Nike, for example. Social media offers the perfect avenue for creating this sort of notoriety, giving a business numerous platforms to showcase its brand aesthetic, products, and what it stands for.
2. Master Social Listening to Assess How Your Brand is Received
After corporate e-commerce training, your marketing team should focus on social listening. When you know how to find it, social media can offer numerous valuable insights on the way a brand is being received. Social listening enables marketers to find that useful information and use it to create more effective campaigns and drive more sales. It involves scanning social media for mentions and relevant conversations about a brand that can supply answers to three essential questions; what people love about a product, any concerns they have, and the general sentiment around a company. This information should guide marketing messages to generate sales.
3. Use Social Media to Interact With Followers
It’s now extremely convenient and easy to communicate directly with audiences through social media. This is an excellent way to establish a genuine and profound connection with customers and showcase brand personality. Your team should be helpful or entertaining in the way they interact with followers on social media and make it a point of duty to engage with followers regularly. In time, communicating on social media could lead to opportunities like collaborations with similar brands and user-generated content that acts as powerful product promotion.
4. Sell Products Directly on Social Media Platforms
Through e-commerce certification training, your team will learn to promote products on social media and leverage it to sell products directly. When products are available for immediate purchase on the same platforms where the first interaction occurs, there’s a good chance that sales will increase, thanks to a human tendency to make emotional purchases.
Our corporate e-commerce training will walk your team through the process of leveraging social media and other online marketing tools to grow e-commerce skills. Your company will be well-versed in topics like selling products on social media, how to design an online store, customer service, and much more. With masterclasses packed with crucial knowledge and simulated activities for practice, your team will be ready to put their new skills to use right after completing the course.
Ready to explore e-commerce career training for your team?
Contact Cumberland College to learn more!