5 Reasons Every Digital Marketing Professional Should Learn HTML Programming

Regardless of what industry you’re in, learning HTML will give you a leg up—especially if you want to pursue a career in digital marketing. 

HTML plays an important part in nearly every digital marketing activity, whether we realize it or not. Consequently, the better you understand HTML, the easier it will be for you to optimize, customize, and troubleshoot a variety of digital marketing campaigns.

From email marketing to SEO to web development, understanding HTML will increase your employment eligibility no matter which area of digital marketing you’re interested in. Read on to learn why!

1. You Can Create and Customize Websites Using HTML

When people think about the benefits of learning HTML, knowing how to code a website is likely the first factor that comes to mind. However, there is simultaneously the perception that HTML skills are less vital for website creation now that there are so many free site builders available. So, what role does HTML play in web development today?

Although platforms like Wix and Squarespace make it free and easy to create a website, there is limited flexibility in terms of design and functionality. As a result, these websites are likely to look like hundreds of others. With some HTML knowledge, however, you can create unique, personalized websites or customize existing sites with innovative features.

Consumer expectations for well-designed websites has increased the demand for HTML skills

2. HTML Is the Foundation of Many Popular Marketing Tools

As a digital marketer, you will most definitely use tools such as WordPress, Google Analytics, and CRM software at some point in your career. Although understanding HTML is not a prerequisite to using these programs, it will definitely help you make the most of them. 

For instance, you can integrate tracking codes in your marketing campaigns, customize web page layouts, and better track user behaviour using HTML. That way, you can make your digital marketing endeavours as efficient as possible.

3. You Can Create Custom Emails With HTML

As a highly effective promotional tactic, email marketing is becoming an increasingly important part of any company’s overall digital marketing strategy. However, there is also increasing competition in a consumer’s inbox, so it is important to know the tips and tricks that will make your emails stand out.

If you learn HTML programming, you can improve the design of newsletters, email workflows, and more, as well as track email performance so you can continue improving them over time.

4. It Is Not Too Difficult to Learn HTML Programming

At this point, you likely appreciate why it is beneficial to learn HTML, but there may be one thought holding you back from hitting the books: the perceived difficulty of learning a computer language.But fear not—the process is similar to that of learning a non-computer language. What’s more, out of all the markup and programming languages, HTML is considered one of the easiest to learn. You also don’t need to get a computer science degree in order to get started. Cumberland’s Basic HTML Programming Courses will help you gain the foundational skills you need in a short timeframe.

Deciphering code may seem difficult, but with the right training, you will understand it with ease

5. Learning HTML Makes it Easier to Pick Up New Computer Languages

Understanding HTML is a gateway to learning new programming languages. Once you become fluent in HTML, you will have a comprehensive foundation upon which you can build new skills. It will be much easier for you to pick up new computer languages such as JavaScript, PHP, and SQL. 

Having a variety of program languages in your toolkit is especially important if you’re interested in the web development side of digital marketing, as the more languages you know, the more job opportunities you’ll find. 

Do you want to launch a digital marketing career?

Contact Cumberland College today! 


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