If you want to improve your business’ searchability, defining target keywords, or keyword targeting, is an essential step. Keywords are the specific words used to encompass a number of search terms. For example, the keyword “Montreal grocery” could cover searches like “Montreal grocery store nearby,” “best Montreal grocery store” and more. Keyword targeting is the process of identifying a set of keywords which will be useful to a business or brand, allowing a business’ website to appear in the highest possible number of searches, and rank highly in the list of results.
When your team is equipped with the knowledge and tools to conduct keyword research and accurately define your business’ target keywords, you’ll see your business grow. At Cumberland College, our corporate training course in SEO will give your team the hands-on experience necessary to define target keywords and more. Below, discover more about keyword targeting, why it’s important and how it’s done.
Why Defining Target Keywords is Important
Defining target keywords is an effective way to increase your web traffic. What’s great about the kind of traffic the right keywords will bring, though, is that it’s organic. When users are searching for something, they’re looking for an answer. By researching and identifying keywords that will attract the right audience, users who can benefit from what your business has to offer will be able to find you.
With professional development training in SEO from Cumberland College, your team will learn how to accurately target keywords and avoid the use of irrelevant keywords. Irrelevant keywords will result in a poor user experience, bringing in users who aren’t looking for the information you’re offering and leading to less engagement and higher bounce rates. Given the benefits of identifying strong targeted keywords, and the risks associated with using irrelevant keywords, it’s important to invest in good targeting practices for your business.
Tips for Conducting Target Keyword Research
When it comes to researching for target keywords, your team will learn that it’s important to keep a few things in mind. For one, as mentioned above, finding relevant keywords is essential, as it will attract the audience that’s right for your content. What’s more, Google’s algorithm will rank the content it displays in terms of relevancy, ranking content that’s relevant to the searcher higher than other websites. Additionally, keywords must be chosen based on volume. It’s important to choose keywords that are searched for frequently among different audiences, as this will improve the chances of your content being seen. Lastly, keep the authority of your content in mind. Google will prioritize content that it deems most informative and factual, likely to provide the searcher with the quality solution they’re looking for.
When it comes to research, your team can keep these tips in mind and make a list of topics which are applicable to what your business is offering. Next, they can create different keyword phrases surrounding those topics. From here, they’ll be able to refine the pool of keywords to the ones that are most relevant, frequently searched and authoritative.
What to Avoid with Target Keywords After Corporate Training in SEO
When it comes to selecting the final target keywords, there are a few things your team will want to avoid. During corporate training in SEO, your team may learn to look out for choosing too many high-volume keywords. Especially if your business’ website is smaller, a mix of high and low-volume keywords may deliver better results. Secondly, it’s important to avoid saturating content with the keywords your team has chosen. This may be flagged by Google’s algorithm, leading your website to drop in ranking. Lastly, your team should focus on creating keywords for one page of your business’ website rather than the entire website. This will result in a more focused group of keywords that still reflects the brand’s offerings.
Could your team benefit from professional development courses in SEO?
Contact Cumberland College for more information!