British Columbia is home to some of Canada’s fastest-growing tech cities. Nearly 85,000 workers play a role in the expansion of the online market on a global scale. The dynamic, expansive nature of this region makes it the perfect place to get educated in digital marketing. As the online market expands, digital marketing trends evolve to suit world events, collective ideals, and changing customer expectations. Keep reading to learn about three interesting digital marketing trends to watch in 2023.
1. Digital Marketing Strategies Could Be Informed by Data Gathered Through Zero-Party Methods
Customers are increasingly concerned about their data security, having witnessed many data breaches in recent years. As a result, new regulations like the General Data Protection Regulation (GDPR) in Europe and the Consumer Privacy Protection Act in Canada have forced many digital marketers to reinvent their approach to data collection. Zero-party methods like online surveys allow customers to voluntarily answer questions directly. These are permitted according to privacy standards and offer clear answers to the questions that marketers are seeking answers to. That being said, with zero-party data collection, there’s an expectation for value exchange. “What’s in it for me?” customers might ask when they’re requested to fill out a survey. Many digital marketers will be brainstorming ways to navigate this new data-collecting possess on form-building platforms.
2. Influencer Marketing Will Make a Significant Impact on Platforms Like TikTok
When you earn your digital marketing diploma in Vancouver, you may notice that the local influencer community is alive and well. In 2023, experts predict that relatable, realistic content from influencers will gain popularity. Though influencer marketing is nothing new, as fewer social media users idolize the classic aspirational influencer, digital marketing will see a shift towards content that better represents the everyday person for a more powerful effect on viewers. Short-form platforms like TikTok–where everyday people make a large impact on their online communities–are a great place to start experimenting with this trend.
3. Conversational Marketing Will Continue to Grow Through Chat Functions
User experience (UX) will continue to be a central focus in the digital marketing industry. Chat functions using virtual assistants on live chats and AI-powered chatbots provide instant customer service. As discussed, new privacy policies will make chatting with customers a vital part of digital marketing as it will likely become one of the primary sources of data. For example, Google plans to disable third-party cookies on Chrome which means that if companies want to learn more about their customers and leads, they need to ask them directly.
Our industry expert instructors have inside knowledge on trends that they can share with students through our digital marketing training in BC. Gain specialized skills and knowledge, get hands-on experience, and future-proof your career with an understanding of this ever-changing field.
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