The Backbone of Business: Exploring Why Marketing Is Important

Among business owners, marketing presents a common challenge. You’ve likely spent plenty of time and capital developing a product you’re excited to share. Your work should speak for itself, shouldn’t it? The ‘build it and they will come’ approach doesn’t represent today’s business world. The barrier to entry has never been lower, with eCommerce and digital products dominating the market. Successful businesses are going to great lengths to increase their visibility. You’d do your best to create a detailed marketing strategy to improve your results. Keep reading to discover why your business needs marketing and how digital marketing could be your solution. 

What Is Marketing? 

Marketing refers to any activity intended to promote the sale of products or services. Marketing can be direct and subtle. For example, traditional advertising is still widely used, particularly among large corporations. However, small businesses that may have small production budgets need more effective marketing options. Radio, mail, and word-of-mouth are all completely viable and widely used marketing techniques that many businesses swear by. However, as technology advances, a wider range of convenient and affordable options have emerged for business owners.

Digital marketing diploma graduate creating a marketing strategy
As a business owner, understanding why marketing matters will help you drive continued growth.

Why Marketing Matters 

Why is marketing important? Marketing is an essential part of your business success. Not only can it drive sales when done effectively, but it can also boost several metrics that are linked to long-term business success. For example, effective marketing will help you cultivate brand identity. Brand identity refers to your business’s personality.

Digital marketing diploma graduate checking analytics chart
There are several reasons why marketing matters beyond driving sales.

Marketing efforts like creating an eye-catching logo or conducting a product photoshoot are two ways to establish brand identity.  Think of corporate giants like Apple or McDonald’s. Surely, the mention of those brands brought very specific imagery to mind. Your marketing efforts can turn your business into a household name. Once you’ve planned and implemented a marketing strategy, it’s time to measure the success of your efforts. Whether they’re working or not, your marketing efforts provide essential data that helps you to make more informed decisions. 

How Digital Marketing Is Changing The Game 

The rise of digital marketing is another example that illustrates why marketing matters. Digital marketing is simply any marketing activity that occurs through a digital channel. It includes social media marketing, search engine optimization, content marketing, and more. Thanks to automation, digital marketing is highly scalable, making it a versatile option that suits any business’s needs. Our digital marketing diploma is designed to provide the theoretical and practical experience you’ll need to create, implement, and evaluate highly effective digital marketing campaigns for your business. Get expert instruction from faculty members who have been active in the industry and work on real digital marketing projects when you complete our diploma program. 

FAQ To Consider:

Why is marketing important?

Marketing is an essential part of your business success. Not only can it drive sales when done effectively, but it can also boost several metrics that are linked to long-term business success.

Are you ready to start our digital marketing program for your business? 

Contact Cumberland College BC for more information!


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