How Students in Digital Marketing Strategy Training Can Add Video Content to Their Efforts

Believe it or not, you don’t need professional videography skills to create authentic videos that engage your target audience. With a bit of practice and some helpful tips, you can implement video content into almost any digital marketing strategy.

A clear content plan, a smartphone and some creativity can go a long way when it comes to effective video content. You may be surprised at how much you can do with a comprehensive plan for what you want to market, who you want to market it to and how to go about it. In digital marketing courses at Cumberland College, you will learn that with little equipment, you can stay relevant in a time when many social media platforms are becoming video-intensive. Continue reading to learn how you can begin adding video content to your strategies!

Get Familiar With Basic Video Components

During your digital strategy course at Cumberland College, you will learn how to identify your target audience and create buyer personas. This is an essential step in creating video content with effective performance measures, as you need to know what your video should showcase to attract your buyers.

Basic components that help level up video content include good lighting, a stable and level surface, close-range audio, a neat background, a small space for recording sound and an appropriate outfit. These components help to avoid unnecessary distractions – both visual and auditory – and can help your content leave a lasting impact.

With a few essential video components, you can create video content that looks professional and has a lasting impact

Take Advantage of Online Video Creation Tools

When you are learning how to develop digital marketing strategies for your organization, you will realize that there are so many existing tools and techniques with the sole purpose to streamline content creation. At Cumberland College, you get to work on real campaigns using real industry tools, setting you up with the experience you need to create and implement these strategies. 

Some popular and user-friendly video creation tools that will help you piece together your video content include Canva, Adobe Spark, Ripl, Vyond and more. These tools are either free or reasonably priced and will simplify the process of video creation so you can get back to what’s important – making sure your strategy is up to standards. 

Piecing together your videos can be made simple with online video creation tools

How to Integrate Video Content into Your Digital Marketing Strategy

There are a number of different popular marketing videos that can help you find the right fit for your goals in your digital marketing strategy. These can range anywhere from demo videos, brand videos, event videos, interviews, how-to videos and educational videos to animated videos, client testimonials, live videos, personalized messages and augmented reality videos.

Throughout your course at Cumberland College, you will learn how to analyze your product mix, competitors and growth opportunities. Not only will these metrics help you design the optimal digital marketing strategy, but they will also help you create content that is sure to target your ideal audience. Knowing what content to put out and when will help your videos achieve the desired reach and performance. Through this hands-on experience, you will finish the course ready to elevate your digital marketing skills in your career. 

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