How to Gain a Competitive Advantage During Your Digital Marketing Career

If you want to stand out in the field of digital marketing—and get your dream job straight out of the gate—there are a few key skills you should have in your toolkit. 

Of course, there are a few obvious skills you’ll need, such as social media expertise and the ability to build effective marketing campaigns, but there are also a few ways you can go over and above your future employers’ expectations. 

With basic HTML knowledge, robust analytics skills, and specializations unique to your niche, you’ll set yourself up for success. For the recipe to digital marketing success, read on!

Applying a Sustainable Competitive Advantage to Your Career

An important part of creating a successful digital marketing strategy during your digital marketing career is identifying your company’s sustainable competitive advantage—i.e. what will set your company apart from its competitors in the long term.

The same logic should apply when you’re looking for a job in digital marketing. Why should an employer choose you from among the pile of other candidates? What are the unique skills and qualities you have to offer to the company? 

This is precisely why Cumberland College’s digital marketing diploma provides students with practical training in a wide variety of digital domains. Students will not only receive the education needed to get professional certifications in Google Ads, Google Analytics, Inbound Marketing, Facebook Ads, and other domains—they will also have ample opportunity to practice and refine their newfound digital marketing skills. 

At Cumberland, up to 75% of class time is used for practical training. That way, students will have the experience they need to step straight into the field after they graduate.

digital marketing training in Montreal
You can gain a variety of certifications to add to your CV

Gain Valuable Programming Skills through Digital Marketing Courses

With significant developments in AI, robotics, and other emerging technologies, the digital skills gap is growing wider with each passing year—and shows no sign of slowing. In fact, The World Economic Forum estimates that over half of all employees will need to upskill by 2022 due to the proliferation of new technologies.

The digital divide has had an accordingly significant impact on the marketing industry: a recent study by the Digital Marketing Institute found that only 38% of marketers in the USA, UK, and Ireland had entry level competency in digital skills. 

As a result, programming skills are increasingly sought after in digital marketing careers. Even basic coding skills will improve your job prospects significantly—not to mention knowing how to create responsive websites, or customize WordPress sites. With these skills, you’ll improve your job prospects regardless of which digital marketing domain you’re interested in.

HTML skills are an asset to any digital marketer

Data Analytics Skills Will Give You a Competitive Edge

Many digital marketers know how to create and carry out campaigns, whether through social media, email marketing, or other popular channels. However, not every digital marketer possesses the skills needed to analyze the data these campaigns generate.

Considering that 56% of companies rely on Google Analytics for data, the fact that some digital marketers lack these skills is concerning. As Doreen Bloch, CEO of Poshly, says, “in today’s business climate, marketing hires are expected to have fluency in data and analytics.” As a result, 41% of marketing and advertising executives are finding it “somewhat” or “very challenging” to find skilled professional talent.

Tomorrow’s digital marketers not only need to know how to measure web analytics and assess website performance. They also need to know how to interpret this data to understand what role their campaigns play in the overall customer journey. Understanding data analytics will also allow you to examine the ROI of each marketing effort and assess which has the greatest overall impact on conversions. If you’re looking to stand out in the job market, you should be able to create successful campaigns—as well as know how to measure and monitor this success.

Are you interested in digital marketing courses?

Contact Cumberland College to learn more!

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