If you’re seeking a career in digital marketing, social media will play a crucial role in your ability to strategize and successfully drive results. As social media becomes a more pervasive part of everyday life, brands are clueing in on how it can be used as a marketing tool due to how widespread, capable, and versatile it’s become. As of 2022, according to a global study, 59% of the world’s population uses social media, and they stay engaged for an average of 2 and a half hours each day. This data shows us that social media provides an excellent avenue for reaching potential buyers. That being said, in recent years, social media platforms have evolved into powerful all-in-one business tools, and they are changing the digital marketing landscape. Read on to learn how social media has revolutionized e-commerce, customer service, and advertising.
1. In-App E-Commerce Makes it Easier Than Ever to Boost Sales
Now, not only is social media being used to highlight brands and their offers, but in recent years, social media platforms have provided companies and individuals with the opportunity to sell directly on the platform. For example, in June 2020, Instagram started allowing businesses to add shop tags to their posts, making in-app shopping a seamless experience for buyers. Other apps that feature visual content, like Snapchat and TikTok, have successfully incorporated a similar system. After digital marketing school, where you’ll learn e-commerce best practices, you can help companies use this exciting feature to boost sales.
2. After Digital Marketing School, Social Media Can be a Customer Service Tool
The marketing benefits of social media extend far beyond a customer’s decision to make a purchase. It provides the perfect opportunity for companies and marketers to keep track of the public discourse that’s occurring around their brands and handle any complaints or misinformation proactively. Social media has significantly changed how businesses connect with customers, making it much more convenient to manage their customer service in a personable manner. By responding directly to comments on social media posts with solutions to customer service issues and providing self-help options for customers through frequently updated FAQ posts, you can ensure that your desire to provide a positive customer experience comes across to potential buyers after completing social media marketing training.
3. Social Media Turns Happy Customers Into Brand Advocates
Social media provides customers with an outlet for sharing their feedback, so when they’re satisfied with a product or service, they’re likely to tell the world. Knowing this, marketers have focused on user-generated content in recent years. User-generated content refers to any brand-specific post created by customers rather than companies. Social media users scoping out a brand are more likely to respond to content that’s been created by someone they can relate to. According to a study conducted by TurnTo, 90% of consumers say that user-generated content influences their final decision to make a purchase, significantly outranking other marketing strategies.
Our digital marketing program in BC will equip you with the skills and knowledge needed to leverage social media platforms to drive positive results for your future clients. In addition, you’ll learn how to market using several other channels, such as paid ads and search engine optimization.
Ready to enroll in social media marketing college?
Contact Cumberland College BC to learn more!