If you’re considering a career in digital marketing in any capacity, there’s no question that you’ll need to be familiar with CRM. CRM stands for Customer Relationship Management. Current market trends reveal that buyers are now looking for highly personalized shopping experiences. Instead of prioritizing the product being sold, marketers are shifting their focus to the buyer. In order to do this effectively, it’s important for companies–especially big ones–to have systems in place for developing and maintaining relationships with customers in order to guide them down the sales funnel.
When they leverage this trend, marketers may start seeing monetary benefits to effective person-centred marketing. According to a report by PWC, 42% of customers are willing to pay more money for excellent customer service. With the help of a CRM system, you can increase the value of the product you’re offering with an individualized buying experience. Keep reading to learn all about CRM and how you might use it during your digital marketing career.
Why CRM Is a Must
Marketers now have access to a vast array of customer data which can be a huge advantage for strategizing. That being said, data left unmanaged and disorganized is of little use to a company. That’s where CRM systems come in. By completing digital marketing analytics training, you’ll learn how to plan strategies around insights provided by a CRM system. Often, these tools organize multiple relevant data points on one comprehensive dashboard, where marketers can get an understanding of their customer relationships with a single glance.
CRM is a must for modern businesses for several reasons, including time-saving, offering comprehensive insights, and giving marketers actionable tips. Don’t skimp on CRM if you want to improve your customer engagement through targeted, data-driven campaigns.
Define Your Goals When Using a CRM After Digital Marketing Analytics Training
There are plenty of CRM solutions on the market with a variety of functionalities designed to accommodate specific industries. Depending on what sector you’re focusing on, it’s important to have concrete goals and plans in place to help you determine what platform best suits your team. For example, if your overall goal concerning customer relationships is to handle complaints and disputes fast, look out for a CRM that makes it simple to look back on interactions and cross-check facts. If you’re more focused on building buyer personas that you can use to understand your customers better, look for a CRM that focuses on analytics and data. In an ideal world, your CRM solution will combine these functions.
Keep Customer Experience at the Centre
After completing your digital marketing course, perhaps the most important CRM best practice is to keep customers at the centre of every marketing strategy decision. One way that companies are prioritizing user experience is self-service in the form of live chat bots, live customer service agents, detailed knowledge-based pages, and more.
Want to learn more ways to improve customer experience using CRM and other digital marketing tools? Our Digital Marketing Analytics Course will prepare you to plan successful digital marketing campaigns using tools like Google Analytics and Facebook reporting.
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