Since its launch in 2004, Facebook has become a robust social media platform that every marketer should be aware of. With 2.96 billion active monthly users, Facebook allows marketers to tap into a massive audience. Not only are there billions of people using Facebook, but the audience spans multiple demographics. Facebook is a capable platform that allows marketers to take advantage of multiple engagement and ad formats to increase their brand awareness, gain valuable insights into their client base, and drive tons of traffic. Keep reading to discover the value of Facebook for social media marketing.
Grow Your Audiences With Facebook
Connection is at the heart of Facebook’s mission. That’s why it enables individuals and companies the opportunity to engage in a variety of ways. Facebook’s vast array of engagement options can help you grow and maintain relationships with your audience. To leverage this benefit, you must follow certain best practices, such as posting content regularly and in relevant groups within your niche, actively engaging with potential customers, and using page insights to strengthen your targeted content.
When interested users interact with your Facebook content by sharing, liking or commenting, they can expose their entire friend list to your posts as well. This creates a positive snowball effect that can drive traffic growth on an exponential scale. After completing our social media marketing course, you’ll find that Facebook is an excellent platform for interacting with potential buyers and growing your audience.
Gain Valuable Insights After Facebook Marketing Training
One of the most valuable tools in a marketer’s arsenal is information about their audiences. Facebook makes it very easy to gather insights into the performance of paid ads. The available metrics vary based on the ad. Reach, engagement, and off-facebook metrics, such as conversions and revenue, are all metrics that can be traced. To gain access to this information, marketers can download Meta Pixel (formerly known as Facebook Pixel), which can automatically optimize campaigns to drive traffic further.
After Facebook marketing training, you’ll understand how to use brand insights to inform marketing strategy.
Facilitate Competitor Targeting Through Facebook
As a digital marketer, it’s important to ensure you’re familiar with your competition. Facebook provides the perfect opportunity to study competitors and users interested in their offerings. Once you’ve identified companies that offer similar products and services to your own, you can create a custom audience made up of those who have shown an interest in competitors.
Through our digital marketing training program, you’ll learn how to apply a variety of strategies for improving brand awareness, guiding visitors through the marketing funnel, making use of analytics tools, and targeting competitor audiences. In addition, you’ll learn the ins and outs of digital marketing on various platforms using several different tools.
Ready to learn social media marketing?
Contact Cumberland College BC for more information!