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Skill Up for Success: What Digital Marketing Skills Are in Demand?

The digital marketing industry is growing each year. Between 2023 and 2028, digital marketing is expected to grow at a compound annual growth rate of 13.1%. A good CAGR falls between 8-12%, making digital marketing a rapidly growing field of opportunity. If you are an analytical, creative, adaptable individual interested in technology and advertising, digital marketing could be your right career path. 

What Digital Marketing Skills Are In Demand? 

Digital marketing is a relatively new field, meaning there is a low barrier to entry. That said, several specialized skills are necessary for success in the field. As the industry grows, Our digital marketing diploma program will prepare you to excel with the skills employers in the field seek. 

Our instructors are experts in digital marketing and have plenty of helpful insider information to impart. The program also offers the opportunity to gain hands-on experience working on real-life digital marketing projects. By completing our diploma program, you can tap into many exciting opportunities and a career that offers the chance to work in various reputable organizations, plenty of room for growth, and competitive salaries. What digital marketing skills are in demand? Keep reading to learn more. 

1. Search Engine Optimization 

Search engine optimization increases a website’s visibility. Most internet users only click on the first few search results, making it crucial for any company to be placed near the top of the list. Marketers can generate more high-quality leads by utilizing keywords, link-building, and valuable content, making SEO an essential skill for digital marketing professionals.

Digital marketing training grad using search engine
Our digital marketing training program introduces you to sought-after SEO best practices.

2. Marketing Automation 

With automation at the forefront of cross-industry innovation, many wonder: Is there a demand for digital marketers? The answer is still a resounding yes; however, marketing automation driven by AI and machine learning is an essential skill for those seeking to manage large customer bases efficiently. Marketing automation is covered at length during our program. 

3. Analytics

Analytics enable digital marketers to use data-driven strategies to generate quality leads. Tools like Google Analytics, Search Console, and Facebook Insights allow marketers to set and measure key performance indicators to gain valuable information on the working strategies and what needs fixing based on numerous metrics.

Digital marketing training grad using analytics tools
You will use analytics tools to track performance after digital marketing training.

4. Social Media Marketing 

Most of us have at least one social media account. For this reason, social media marketing is a highly effective strategy for reaching potential customers online. Different social media platforms require different techniques, and our training program covers creating a campaign on Facebook, LinkedIn, and Instagram. 

5. Strategizing Skills 

Digital marketing competencies come together effectively with strong strategy skills. Our digital marketing strategy course teaches students to set objectives, create campaigns, and measure performance. Good marketers must keep up with trends, be well-versed in various marketing techniques, and know what strategy to use, when, and what metrics to watch. The best way to develop strong strategizing skills is through practice. For this reason, our program prioritizes using real digital marketing projects to offer students the opportunity to hone sought-after skills. 

FAQ To Consider:

Is there a demand for digital marketers?

The answer is still a resounding yes; however, marketing automation driven by AI and machine learning is an essential skill for those seeking to manage large customer bases efficiently. Marketing automation is covered at length during our program. 

Are you ready to start digital marketing training

Contact Cumberland College BC to learn more!

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