What Is Social Listening? A Quick Guide for Anyone Interested in Social Media Marketing Courses

For any aspiring social media marketing professional, researching and understanding your target audience is an essential step to success. Without knowing who your target market is and how to engage them, your social media marketing efforts will lack the direction they need to make an impact. That’s why social listening is an effective way for you to get to know your audience better and focus your marketing efforts to reach them.

At Cumberland College, you’ll receive practical training in social media marketing that will help you use social media to attract new customers, drive traffic and grow profits. Social listening helps you to achieve that. So, what is it? Read on to know more about this marketing tactic!!

Listen to Conversations Online After Your Social Media Courses

The power of social media gives you the ability to reach and engage with your audience no matter where they are. But to make the most of this platform, social listening is needed for your reach and engagement to be effective. Social listening gives you the ability to analyze trends and conversations surrounding your brand and the entire industry. 

After your social media courses, you can use these insights to create content, messaging and influencer marketing campaigns on social media platforms like Facebook and Instagram to help build your brand image. Social listening helps you to effectively manage your social media marketing campaigns as you improve your understanding of the behaviour, motivations and desires of your target audience. 

social media courses
After completing social media courses, take advantage of social listening to understand your audience

Know the Difference Between Social Listening and Social Monitoring

After you complete your social media marketing courses, you might hear the term “social monitoring” used alongside “social listening.” But it’s important to note that these are two different things that perform separate functions. 

Social monitoring involves monitoring social media platforms for messages directly related to your brand and responding to those messages. On the other hand, social listening is used to understand the full scope of conversations around your brand, industry and any other relevant topics. In this way, social listening provides you with a deeper understanding of the current data you have, since it goes beyond data collection and provides you with comprehensive insights into how your audience feels about your brand, its competitors and its position in the industry.

Using Social Listening to Improve Your Social Media Marketing Efforts

When you learn how to plan your social media marketing strategy through our social media marketing program, you’ll be able to use social listening in several ways that will help your brand stand out from the competition. Social listening can be used as a customer service tool to help you engage with your audience, as you get to understand what they actually want from your brand. 

social media marketing courses
Social listening gives you insight into how customers feel about your brand

You’ll listen to customers’ reactions to your brand through social media mentions or questions posted regarding your brand. Social listening will also help to expand your knowledge of the wider industry and the scope of competition within it. This gives you an idea of where your brand stands in the industry and what you can do to differentiate it from your competitors. 

Are you interested in social media marketing coaching?

Learn more about Digital Training at Cumberland College!


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