In Digital Marketing Analytics Training? CRM Best Practices to Keep in Mind

If you’re considering a career in digital marketing in any capacity, there’s no question that you’ll need to be familiar with CRM. CRM stands for Customer Relationship Management. Current market trends reveal that buyers are now looking for highly personalized shopping experiences. Instead of prioritizing the product being sold, marketers are shifting their focus to […]

In a Digital Marketing Analytics Course? The Advantages of Predictive Analytics

digital marketing analytics training

Predictive analytics help business professionals make better marketing decisions, which can result in increased revenue. With a growth rate of 23% per year, predictive analytics processes are being adopted by industries across the board. If you haven’t become acquainted with the benefits of predictive analytics, then you’ll want to start to familiarize yourself to implement […]

3 Career Paths You Can Pursue After Digital Marketing Analytics Training

digital analytics courses

Analytics plays a vital role in the world of digital marketing, providing data-driven insights that allow marketers to make more effective decisions. With marketing analytics, businesses across various industries can learn more about their target audience and discover valuable patterns in consumer behaviour and preferences. This information can then produce successful campaigns that help businesses […]

3 Tips for Creating Actionable Goals During Digital Marketing Analytics Training

A business’ website is not only there to represent the organization. It’s also responsible for nurturing leads and making sales. However, a good website is measured by more than just the number of pageviews it accrues. Today, many businesses use Google Analytics in order to determine how successful their website and marketing efforts are at […]

Considering Digital Marketing Analytics Training? Explore a Career as a Web Analytics Specialist

Data-driven marketing has become highly in-demand, allowing businesses to improve their marketing efforts through real-time data. Professional analysts in digital marketing have a competitive advantage, able to utilize their skill set to help businesses discover key insights into consumer behaviour, campaign performance, as well as future trends.  By exploring web analytics and making data-driven decisions, […]

How Corporate Training in Digital Analytics can Help You Reach Your Business Goals

Digital marketing data provides businesses with real-world insights on their performance. This includes audience engagement, sources of traffic, and conversion rates among other metrics. Businesses eager to improve their reach and enhance their communications rely on digital marketing analytics to make more impactful decisions.  By providing your employees with corporate training in this field, you […]

5 Tips for Using Google Analytics after Earning Your Digital Marketing Diploma

Digital marketers heavily rely on metrics and analytics in order to track the progress of their efforts, becoming indispensable to businesses interested in improving their web traffic and performance. Those who know how to leverage analytical tools and platforms become increasingly popular in the field.  By studying and understanding Google Analytics, you can help businesses […]

Google My Business Insights: Why it’s Essential to Digital Marketing Analytics Training

Digital marketers often rely on Google services to generate and track valuable information for businesses. Through Google My Business Insights, digital marketers can better understand a business’s search presence and digital profile—giving them essential information that can be repurposed to improve business operations and marketing efforts.  Those studying digital marketing learn to configure accounts and […]

How Digital Marketing School Graduates Can Use KPIs to Their Advantage

digital marketing training

KPIs are essential to any skilled business or marketing professional. Also referred to as Key Performance Indicators, KPIs are used to evaluate business success across several different levels. Marketing professionals should know that KPIs are distinct from business metrics in that they are defined in highly specified ways. KPIs should reflect core objectives that are […]

Why Google Analytics Is Worth Learning For Your Digital Marketing Career

digital marketing training

As the world’s most popular measurement platform, and arguably the world’s most powerful, Google Analytics is a helpful companion to any digital marketer, no matter which domain you work in.  Whether you need audience insights for ad campaigns or are looking to boost search visibility for certain queries, Google Analytics—or GA as it’s commonly called—will […]