How Your Team Can Leverage Lead Scoring After Corporate Digital Marketing Training

Lead scoring is a common tactic used by sales and marketing teams to determine the value of new leads or potential customers. By assigning different “points” or grades to leads, you can determine who’s really interested in your company and who you should focus your sales efforts on. Understanding how to collect and interpret marketing […]

4 Tips For Leveraging Social Media After Corporate E-Commerce Training

If you’re a business owner or administrator seeking to accelerate the growth of your company, you’ve likely heard how beneficial social media marketing is for e-commerce sales. With 4.74 billion users worldwide, social media provides the perfect platform for companies to increase their brand awareness, communicate directly with their audience, gain a better understanding of […]

Top 3 Ways to Protect Company Data After Corporate Cybersecurity Training

As digitalization continues to take place in the global marketplace, cybersecurity becomes more and more important. Digitizing a company’s data yields many great benefits for the business and its customers. For example, productivity, efficiency, more innovation, and faster time to market are just a few reasons that business owners have decided to make the switch.  […]

3 Benefits You Can Expect Your Business to Gain from Corporate Training in SEO

Corporate training in SEO can boost your business’s long-term brand awareness, improve search visibility, and ultimately increase your leads and sales down the road. At Cumberland College, we offer personalized training programs to suit the top goals of your business. Giving your team members access to professional training to further their skills enhances the value […]

Developing a Marketing Budget? The Importance of Corporate Training in Digital Marketing

A marketing budget is a crucial component of any digital marketing strategy, but unfortunately, it’s often pushed to the side by the teams making the decisions. However, marketing expenses (the costs incurred from advertising activities for a business) can add up. With the scope of digital marketing today, the list of potential costs is growing […]

The Value of Gaining a Strategic Perspective with Corporate Training in Digital Marketing

A strategic perspective is behind any successful business. Every business should be looking to build a long-term vision by incorporating different ideas to develop its future goals. With rapid developments in technology, changing consumer trends, and increased competition online, having a solid current and future digital marketing strategy has never been more important for organizations.  […]

An Intro to Defining Target Keywords with Corporate Training in SEO

professional development training in SEO

If you want to improve your business’ searchability, defining target keywords, or keyword targeting, is an essential step. Keywords are the specific words used to encompass a number of search terms. For example, the keyword “Montreal grocery” could cover searches like “Montreal grocery store nearby,” “best Montreal grocery store” and more. Keyword targeting is the […]

3 Benefits of Mastering Retargeting with Corporate Digital Training in Paid Advertising

corporate digital training

In many cases, potential customers discover a business and explore the website but do not convert on the first interaction. These potential customers create an opportunity for your business to refine its messaging and promote conversions through retargeting initiatives.  Retargeting is about creating tailored ads for potential customers with the aim of reigniting their interest. […]