Interested in Social Media Advertising Courses? 3 Trends to Watch This Year

Social media advertising is an integral part of digital marketing campaigns, using social media platforms to generate customer interest and more revenue. It can be particularly effective when the target audience of a marketing campaign perfectly aligns with the user demographics of a specific social media platform. Advertising on social media has many benefits, allowing […]

A Guide to Instagram Marketing for Students in Digital Marketing Courses

Since Instagram was launched in 2010, the platform has captured the hearts of over 1 billion active users—and counting. With a focus on interactive, visual, and live content, it’s no question why 25 million businesses have created profiles on Instagram. But the popularity of Instagram isn’t the only reason why millions of companies have made […]