What Is Conversion Rate Optimization (CRO) in Digital Marketing?

CRO in marketing icon in a dial format.

To remain agile, relevant and competitive in the ever-evolving digital marketing landscape, businesses must maximize their online presence and, more importantly, convert website visitors into customers. This quest for higher conversion rates has given rise to a crucial discipline, Conversion Rate Optimization (CRO). So, what exactly is CRO in marketing, and why is it indispensable […]

Top 3 Ways to Protect Company Data After Corporate Cybersecurity Training

As digitalization continues to take place in the global marketplace, cybersecurity becomes more and more important. Digitizing a company’s data yields many great benefits for the business and its customers. For example, productivity, efficiency, more innovation, and faster time to market are just a few reasons that business owners have decided to make the switch.  […]

In Digital Marketing Analytics Training? Upcoming Changes for Google Search

In a rapidly changing world, our needs and expectations are constantly evolving. Online users are relying on various digital tools to access key information, making advancements in search engines a necessity as we progress into the digital age. For this reason, Google has released new features and updates this year to enable its users to […]

Digital Copywriting Trends to Explore After Digital Marketing Training

No matter how strategic the advertisement or how much was paid for the campaign, most marketing strategies are rendered ineffective without good copywriting. Great copywriting is one of the most important investments a brand can make, improving how companies engage with their consumers while establishing a clear brand voice. Copywriting is also an important tool […]

Creating Ad Campaigns After Corporate Digital Training

Advertisements play a big role in today’s digital marketing landscape, often used by businesses to boost engagement and reach. With a good advertising strategy, your business will see positive results while identifying ways your efforts can improve. Typically, this all starts with a strong understanding of digital advertising. At Cumberland College, corporate training in digital […]

The Value of Professional Development Courses in Social Media

Today, organizations within practically every industry have turned to social media in order to promote their brand, products, and values. Rather than simply a tool for connecting and engaging with others, social media channels have become one of the primary methods companies use to communicate with their customers and reach their target audiences. Companies must […]