3 Benefits of Mastering Retargeting with Corporate Digital Training in Paid Advertising

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In many cases, potential customers discover a business and explore the website but do not convert on the first interaction. These potential customers create an opportunity for your business to refine its messaging and promote conversions through retargeting initiatives.  Retargeting is about creating tailored ads for potential customers with the aim of reigniting their interest. […]

Considering Digital Advertising for Your Business? Try Pay Per Click Coaching for Your Employees

Search engine advertising is growing in relevance as more companies explore new opportunities in the field. Here, pay-per-click (PPC) advertising is particularly popular, becoming a way for businesses to reach target audiences more effectively while increasing revenue.  Through corporate training in digital marketing, employees can develop valuable skills that take your business to the next […]

Demographic Targeting Explained for Students in Digital Advertising Training

With billions of internet users constantly searching for new things on Google, it can be difficult to reach your target audience. Demographic targeting serves as a valuable tool that can save time and resources, allowing digital marketers to filter through these billions of users and target those who need or would like to see their […]

What You Should Know About Landing Pages After Digital Marketing Training

In general terms, a landing page can refer to any page that an internet user lands on after clicking on a hyperlink. However, in the world of digital marketing, landing pages are specific things that perform a specific function. Landing pages here refer to standalone web pages that are created expressly for the purpose of […]

Why Search Engine Advertising Is Important to Digital Marketing Careers

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Search engine advertising is an effective marketing technique frequently used by digital marketing professionals. Also called search engine marketing (SEM), this technique can be used to effectively build a business’s brand and customer base in a quick and efficient way. SEM works by directly displaying paid ads among the search results on search engines.  Using […]