What Does an SEO Manager Do?
Modern businesses increasingly rely on online visibility, and Search Engine Optimization (SEO) is at the forefront of achieving this. An SEO manager is vital in helping companies improve their search engine rankings, driving organic traffic, and ultimately increasing revenue. If you’re curious about this profession, here’s what an SEO manager does daily and the key […]
The Growing Importance of SEO for Voice Search Optimization
Voice Search Optimization is becoming essential as voice-activated assistants gain popularity. Whether using virtual assistants like Siri, Alexa, or Google Assistant, users rely on voice commands to find information quickly and efficiently. For businesses looking to stay competitive, voice search optimization is now more important than ever. But what exactly is voice search optimization, and […]
The Evolution of SEO For Students in Digital Marketing Training
Projecting and remaining true to its nature as a dynamic and ongoing process that requires constant adaptation and innovation, Search Engine Optimization has undergone a pronounced evolution from its earliest forms. These days, SEO is almost entirely unrecognizable from its earliest iteration, which could be easily exploited by keyword stuffing and other black hat SEO […]
Thinking of SEO Specialist Training? 3 SEO Audit Best Practices to Remember
Search Engine Optimization is a process used by digital marketers to help boost website traffic and increase visibility on search engines. SEO experts have become highly sought-after as companies invest in improving their online presence. If you’re interested in a career that’s in demand and allows you to use both strategy and creativity, this path […]
An Intro to Defining Target Keywords with Corporate Training in SEO
If you want to improve your business’ searchability, defining target keywords, or keyword targeting, is an essential step. Keywords are the specific words used to encompass a number of search terms. For example, the keyword “Montreal grocery” could cover searches like “Montreal grocery store nearby,” “best Montreal grocery store” and more. Keyword targeting is the […]
How Professional Development Training in SEO Helps Your Business Stand Out
With over 1.5 billion websites on the internet, making your business stand out can often seem like an uphill battle. Search Engine Optimization (SEO) is a leading method in digital marketing that does just that. Understanding keyword research, website copy and design, content creation, auditing and analyzing data are just a few of the important […]
Maximizing Marketing ROI: Best Practices for Students Pursuing SEO Specialist Training
If you’re looking to enhance the success of your business through digital marketing, understanding how to monitor and optimize your marketing ROI will be one of the most valuable skills you can have. Marketing ROI (return on investment) is a number that can be used as a metric to determine the profitability of your business. […]
Considering Digital Marketing Training? 3 Winning Keyword Strategies to Use!
Keyword strategies are at the heart of any good search engine marketing campaign. Digital marketers looking to drive traffic to their business will need to know how to use search engines to their advantage. To drive user engagement, you need to know what they are looking for, the terms they commonly use during searches, and […]
How to Improve Your SEO Strategy with a Backlink Campaign after SEO Specialist Training
Effective digital marketing relies on a variety of tools and techniques to create positive results that achieve business goals. These efforts can also include a backlink campaign, typically referring to a search engine optimization (SEO) strategy that aims to boost visibility. Here, digital marketers try to increase the number of hyperlinks used on other websites […]
What Students in a Search Engine Optimization Course Should Know About Technical SEO
Technical SEO is an integral part of the overall Search Engine Optimization process, used to optimize the site’s infrastructure instead of the site’s content. Here, the site is being optimized for crawling and indexing, though technical SEO can also contribute to increasing search visibility. Those interested in becoming digital marketing experts will need to understand […]