The Evolution of SEO For Students in Digital Marketing Training

A digital marketing student using a computer for SEO analysis during digital marketing training

Projecting and remaining true to its nature as a dynamic and ongoing process that requires constant adaptation and innovation, Search Engine Optimization has undergone a pronounced evolution from its earliest forms. These days, SEO is almost entirely unrecognizable from its earliest iteration, which could be easily exploited by keyword stuffing and other black hat SEO […]

Thinking of SEO Specialist Training? 3 SEO Audit Best Practices to Remember

Search Engine Optimization is a process used by digital marketers to help boost website traffic and increase visibility on search engines. SEO experts have become highly sought-after as companies invest in improving their online presence. If you’re interested in a career that’s in demand and allows you to use both strategy and creativity, this path […]

An Intro to Defining Target Keywords with Corporate Training in SEO

professional development training in SEO

If you want to improve your business’ searchability, defining target keywords, or keyword targeting, is an essential step. Keywords are the specific words used to encompass a number of search terms. For example, the keyword “Montreal grocery” could cover searches like “Montreal grocery store nearby,” “best Montreal grocery store” and more. Keyword targeting is the […]

How Professional Development Training in SEO Helps Your Business Stand Out

professional development courses in SEO

With over 1.5 billion websites on the internet, making your business stand out can often seem like an uphill battle. Search Engine Optimization (SEO) is a leading method in digital marketing that does just that. Understanding keyword research, website copy and design, content creation, auditing and analyzing data are just a few of the important […]

Considering Digital Marketing Training? 3 Winning Keyword Strategies to Use!

digital marketing training

Keyword strategies are at the heart of any good search engine marketing campaign. Digital marketers looking to drive traffic to their business will need to know how to use search engines to their advantage. To drive user engagement, you need to know what they are looking for, the terms they commonly use during searches, and […]

How to Improve Your SEO Strategy with a Backlink Campaign after SEO Specialist Training

Effective digital marketing relies on a variety of tools and techniques to create positive results that achieve business goals. These efforts can also include a backlink campaign, typically referring to a search engine optimization (SEO) strategy that aims to boost visibility. Here, digital marketers try to increase the number of hyperlinks used on other websites […]

What Students in a Search Engine Optimization Course Should Know About Technical SEO

Technical SEO is an integral part of the overall Search Engine Optimization process, used to optimize the site’s infrastructure instead of the site’s content. Here, the site is being optimized for crawling and indexing, though technical SEO can also contribute to increasing search visibility. Those interested in becoming digital marketing experts will need to understand […]

An Introduction to SEO for Students in Digital Marketing Training

What do you know about SEO? Whether you’re new to digital marketing or at the peak of your career, there is almost always more to learn. It’s a rapidly changing industry and can be the difference between peak profits and zero.  SEO is essential to any digital marketing strategy and can have a huge impact […]