3 Content Planning Tips To Remember After Digital Marketing Training

Effective content allows brands to take control of their narrative. If you’re interested in a digital marketing career, content will be a valuable tool for raising brand awareness for your clients, garnering trust, and, eventually, turning customers into loyal brand advocates. Content marketing isn’t new, and to carve out a niche and become a valuable […]

A Brief Intro to CRM For Digital Marketing Training Students

According to research, 71% of customers now expect a degree of personalization in their shopping experience. To meet customer expectations and remain competitive, many digital marketers and business owners have begun to prioritize a more targeted customer experience to garner brand loyalty. Companies are relying on AI-driven software solutions that allow them to interpret customer […]

Pursuing a Digital Marketing Career? 4 Basic Coding Skills You’ll Need

Multi-skilled professionals are better equipped to improve efficiency and streamline workplace processes, and employers are catching on to that fact. This includes the digital marketing niche, where jobs in the modern digital marketing landscape are becoming increasingly interdisciplinary. Consequently, savvy and successful digital marketers know not to rely entirely on their primary skills. These days, […]

5 Steps to Building Brand Awareness After Earning Your Digital Marketing Diploma

In the crowded and competitive marketplace, brand awareness is extremely important for startups or companies hoping to increase customers’ awareness of and engagement with their brand. Beyond indicating how popular a brand is with its target audience, brand awareness establishes brand trust. And for companies of all sizes, brand trust is a very valuable commodity […]

How Courses in Google Analytics Can Help Boost Your Job Prospects

Google Analytics is a web analytics service that gives companies and marketers access to detailed statistics-based data on their website performance and visitors. Using JavaScript page tags, visitor data is sent to Google’s data collection servers. From that information, Google Analytics generates customizable reports that provide insights like the number of site visitors, bounce rate, […]

Starting a Digital Marketing Program? A Quick Guide to Maximizing Ad Spend

As organic reach becomes increasingly tougher for brands to achieve, more and more of them are turning towards paid advertising. A survey by Hootsuite found that social media advertising is the most popular form of digital advertising, with 71% of surveyed businesses using it.  The underlying fear for businesses still struggling to get by with […]

4 Tips for Learning Web Design During Digital Marketing Courses

Web design is a crucial aspect of digital marketing, as it plays a significant role in creating an engaging and user-friendly online experience for potential customers. However, learning web design can be challenging, especially when it is included as part of a broader digital marketing course. Here are four tips to help you effectively learn […]

In Digital Marketing School? 3 Ways Social Media Is Changing the Field

If you’re seeking a career in digital marketing, social media will play a crucial role in your ability to strategize and successfully drive results. As social media becomes a more pervasive part of everyday life, brands are clueing in on how it can be used as a marketing tool due to how widespread, capable, and […]

Why 2023 Is the Best Time to Earn Your Digital Marketing Diploma

The beginning of a new year presents the perfect opportunity to reinvent many aspects of your life, including your career. If you’re seeking a fulfilling, interesting, and lucrative career highly valued by employers, look no further than digital marketing. As businesses continue to prioritize digitization, there’s a need to optimize online marketing strategies, creating a […]

What Are Buyer Personas? A Guide for Students in Digital Marketing School

Most people agree that not every product or service is meant for every person. Yet, many marketers, designers, and product teams make the mistake of making assumptions about their customers’ needs due to an inadequate understanding of what those needs really are. Consequently, they spend time and resources on the wrong projects and campaigns.  That’s […]