Learning by Doing: Elevate Your Skills with a Digital Marketing Side Hustle

A group of digital marketing professionals looking at a laptop after completing a digital marketing course

One of the most beautiful things about side hustles is that they often require minimal capital and accessible skills to start. A growth mindset and a willingness to learn are all it takes to establish a thriving side hustle.  If you’re looking for a good side hustle, consider settling for a digital marketing side hustle. […]

The Backbone of Business: Exploring Why Marketing Is Important

Digital marketing diploma graduates creating content

Among business owners, marketing presents a common challenge. You’ve likely spent plenty of time and capital developing a product you’re excited to share. Your work should speak for itself, shouldn’t it? The ‘build it and they will come’ approach doesn’t represent today’s business world. The barrier to entry has never been lower, with eCommerce and […]

Skill Up for Success: What Digital Marketing Skills Are in Demand?

Digital marketing training looking at analytics charts

The digital marketing industry is growing each year. Between 2023 and 2028, digital marketing is expected to grow at a compound annual growth rate of 13.1%. A good CAGR falls between 8-12%, making digital marketing a rapidly growing field of opportunity. If you are an analytical, creative, adaptable individual interested in technology and advertising, digital […]

What is High-Ticket Digital Marketing: A Comprehensive Overview

A digital marketing training graduate exploring the high-ticket digital marketing strategy among others.

As the digital landscape evolves, businesses are presented with various opportunities to scale, innovate, and delve into areas that may have been uncharted a few years back. One of these fascinating realms is “High-Ticket Digital Marketing.” But what does it mean? How does it work? In this post, we’ll delve deep into understanding what high-ticket […]

What Does BoF Mean In Marketing?

What does BoF , ToF and MoF mean in marketing chart breakdown.

In the complex landscape of marketing, you’ll come across a myriad of acronyms and terms, each essential to understanding the intricate processes behind effective marketing strategies. One such acronym that has been making waves in the marketing world is BoF. But what does BoF mean in marketing? Let’s dive in. Understanding BoF in Marketing BoF, […]

Why Is The Customer Journey Important For Digital Marketing

Digital marketing professionals after completing their digital marketing diploma

The customer journey is a key component of every digital marketing campaign due to the various insights it provides. Marketers study this journey to appreciate the customer’s experiences while interacting with their brands online. And in this blog, we discuss why the customer journey is important for digital marketing.  Why Is The Customer Journey Important […]

Is Digital Marketing A Good Career? 4 Reasons Why The Answer Is Yes

digital marketing program grad working on a laptop

There’s plenty of buzz around the digital marketing field so, if you’re exploring career paths, you’ve likely heard of it. A career that involves interesting, creative work, plenty of opportunities for advancement, and competitive salaries? Perhaps it sounds too good to be true. You may be wondering whether digital marketing really is a good career. […]

What is Digital Marketing Analytics: A Comprehensive Guide

digital marketing training grad working on a report

As a digital marketing specialist, you will be responsible for creating digital marketing campaigns from the ideation stage to implementation, and beyond. After you’ve planned a campaign, there will still be work to do. What exactly will that involve? Digital marketing specialists utilize analytics tools to measure the effectiveness of their campaigns and determine their […]

An Introduction To Search Engine Advertising For Those Considering Digital Marketing Training

A digital marketer carrying out a search engine advertising campaign after digital marketing training

If you’re considering digital marketing training in preparation for a career in the dynamic digital marketing industry, multi-platform advertising is one skill and lesson you’ll need to master quickly. Success as a digital marketer is often measured by how effectively and consistently you can get clients’ messages and products in front of an engaged, motivated […]

Could Virtual Reality Play A Role In Your Career After Digital Marketing Courses?

team that has completed digital marketing courses experimenting with virtual reality

If you’re interested in technology, fewer career paths will allow you to explore the latest and greatest tech innovations more than digital marketing. As the field expands and new technologies continue to emerge, there are more ways than ever for organizations to connect with their target audiences. Virtual reality, for example, has been taking the […]