Advertising on Social Medias

  • Online or autonomous training - Study at your own pace
  • 120 hours of lessons spread over 30 attendances in virtual class
  • Active participation
  • Realization of team projects
  • Networking with other participants

 

By opting for this training solution, you will be invited to join one of our groups, online. Each of the training courses spreads over 5 to 9 weeks of online courses, with 4 or 5 attendances each week.

Our online training solution allows participants to network and build relationships with several stakeholders (participants, instructors, guests) and offers participants the opportunity to take part in exercises and practical group/team projects.

This formula requires you to plan your training in accordance with the school calendar, contact one of our advisors to inform you.

  • Autonomous studies under the supervision of an instructor
  • 12 coaching sessions with your instructor
  • Realization of individual projects
  • Study at your own pace

 

By opting for this training solution, you will be invited to an interview with your instructor so that he can provide you with the information you need to successfully complete the training. Following this interview, the instructor will give you the training plan and give you access to all the course material. It will be up to you to plan your progress according to your own pace, knowing that you can schedule meetings with your instructor each week.

This training solution offers several advantages, because it allows participants to progress at their own pace, according to their own schedule. You choose the place of study, the schedule, the language and the rhythm. Everything is online. It will take 6 to 12 weeks to complete each of the training paths offered.

This formula offers the possibility of starting your apprenticeship every Monday (except public holidays).

  • Auditoire
  • Coût par action (CPA)
  • Coût par clic (CPC)
  • Facebook
  • Facebook Ads
  • Formulaire
  • Indicateur de performance
  • Instagram
  • Linkdin
  • Pixel Facebook

TALK WITH A CORPORATE TRAINING ADVISOR

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This training path includes 12 modules aimed at acquiring digital skills related to the development of advertising strategies, as well as the launch and management of advertising campaigns on social media. These skills could allow you to increase your audience and your results.

Goals:

  • Understand the features and benefits of various social media advertising platforms.
  • Define goals, budgets and targeting for social media advertising campaigns.
  • Navigate the interfaces of social media advertising platforms.
  • Manage and optimize social media advertising campaigns based on results.
  • Create social media ads in different formats.
This practical approach is specially designed to reproduce a situation in the workplace, thus ensuring that the graduates of this training path will be ready to stand out from the first day when they will have to take on new responsibilities.

Skills:

  • Analyze advertisements from different industries
  • Review and optimize a running campaign
  • Navigate the Facebook Ads tool
  • Boost a Facebook post
  • Describe a Facebook advertising strategy
  • From a company's summary, recommend the right mix of social channels for an ad campaign
  • Set recommendations for additional channels
  • Review campaign summaries from various organizations and recommend channels and goals for each
  • Review campaign summaries from various organizations and recommend if brand awareness campaigns would be a good option and which channels
  • Assess the role of project brand awareness
  • From campaign summaries, recommend if lead generation campaigns would be a good option and which channels to use
  • Assess the role of lead generation for a project Review campaign summaries and recommend if e-commerce campaigns would be a good option and which channels to use
  • Assess the role of e-commerce campaigns for a project Create an ad set for a Facebook News Feed campaign
  • Create an audience for a Facebook ad campaign
  • Define the audience for a defined project
  • Build an audience for remarketing
  • Create a lookalike audience
  • Define the budget; calculate missing metrics for planned campaign budgets (CPC, CPA, and results based on numbers provided)
  • Defining a project budget
  • Present a project for approval (pitch)
  • Navigate the Facebook Ads results interface Install Facebook Pixels and Set Goals for Facebook Ads in Google Analytics
  • Evaluate the advertising results of a campaign Campaign Optimization

TALK WITH A CORPORATE TRAINING ADVISOR

By submitting this form, you consent to receiving communication related to Cumberland College by email. You may unsubscribe at any time.

Why Learn Social Media Advertising Management Skills?

The platforms of the various social medias have become essential places of exchange, visited several times a day by millions of users. Mastering the skills of social media ad management could allow you to capture a larger audience. Growing your audience will drive brand engagement and visitor conversion.

How knowledge of social media advertising management can help your business run smoothly?

Social media advertising managers can develop advertising strategies that take advantage of the specificities of each platform, depending on your objectives. To increase your visibility, disseminate information, recruit new employees, find new suppliers, highlight an event, celebrate an anniversary, launch a new product or liquidate your inventory.
Talk with a Corporate Training Advisor
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