Digital Marketing Analytics

  • Online or autonomous training - Study at your own pace
  • 120 hours of lessons spread over 30 attendances in virtual class
  • Active participation
  • Realization of team projects
  • Networking with other participants

 

By opting for this training solution, you will be invited to join one of our groups, online. Each of the training courses spreads over 5 to 9 weeks of online courses, with 4 or 5 attendances each week.

Our online training solution allows participants to network and build relationships with several stakeholders (participants, instructors, guests) and offers participants the opportunity to take part in exercises and practical group/team projects.

This formula requires you to plan your training in accordance with the school calendar, contact one of our advisors to inform you.

 

  • Autonomous studies under the supervision of an instructor
  • 12 coaching sessions with your instructor
  • Realization of individual projects
  • Study at your own pace

 

By opting for this training solution, you will be invited to an interview with your instructor so that he can provide you with the information you need to successfully complete the training. Following this interview, the instructor will give you the training plan and give you access to all the course material. It will be up to you to plan your progress according to your own pace, knowing that you can schedule meetings with your instructor each week.

This training solution offers several advantages, because it allows participants to progress at their own pace, according to their own schedule. You choose the place of study, the schedule, the language and the rhythm. Everything is online. It will take 6 to 12 weeks to complete each of the training paths offered.

This formula offers the possibility of starting your apprenticeship every Monday (except public holidays).

  • Baidu
  • Bing
  • Codes UTM
  • CRM
  • Facebook
  • Facebook Ads
  • Google Ads
  • Google Analytics
  • Google générateur d’URL
  • Google Insights
  • Google Mon Entreprise
  • HubSpot
  • Indicateurs de performance
  • Instagram
  • Linkdin
  • Page de destination
  • Rapport
  • Remarketing
  • Site web
  • Twitter

TALK WITH A CORPORATE TRAINING ADVISOR

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This training course includes 12 modules aimed at acquiring a set of digital skills related to the analysis of marketing data. These skills are essential to the development of your digital marketing and advertising strategies.

Goals:

  • Configure accounts, views, and properties in web analytics platforms
  • Understand and navigate analytical platform interfaces and reporting views
  • Identify, establish and configure measurable goals for an organization's website
  • Customize and generate reports based on specific organizational needs
  • Translate data into tangible and actionable improvements for organizational operations
This practical approach is specifically designed to reproduce a workplace situation, thus ensuring that the graduates of this training path will be ready to stand out from the first day when they will have to take on new responsibilities.

Skills:

  • Review a prepared analysis report of a business in operation and make recommendations based on the available data
  • Link a Google Analytics account to a Google Ads account
  • Generate a report based on specific requirements Identify as many achievable goals as possible on a website
  • Classify micro and macro conversions
  • Create Tracking UTM Codes in Google URL Generator
  • Create goals in Google Analytics and calculate the value of goals
  • Create a Google Analytics measurement plan
  • Create a monthly report showing relevant data
  • Review data and identify improvements
  • Create a sitemap Generate CRM audience reports
  • Analyze and evaluate reports
  • Create a Custom CRM Dashboard
  • Create a lead scoring framework
  • Create goals/tracking codes to track analytics marketing events in Google Analytics
  • Analyze an ongoing Google Ads campaign and make recommendations for its improvement
  • Create a remarketing campaign
  • Analyze an ongoing Facebook advertising campaign and make recommendations for its improvement
  • Create Google Analytics goals to track Facebook Ads conversions

TALK WITH A CORPORATE TRAINING ADVISOR

By submitting this form, you consent to receiving communication related to Cumberland College by email. You may unsubscribe at any time.

Why acquire skills in Analytical Digital Marketing?

Analytics has become one of the defining forces of marketing in today’s digital world, and the need for marketing professionals with this area of ​​expertise is now crucial. A professional marketing analyst has the tools to understand consumer behavior, gauge campaign success, and predict future trends.
Cumberland College’s Digital Marketing Analytics course provides participants with an introduction to key marketing analytics concepts and hands-on experience with industry-standard tools such as Google Analytics, Facebook Audience Analytics, CRM reports, etc. With the knowledge gained from this course, participants will be able to offer significant added value to any business investing in digital campaigns.

How acquiring analytical digital marketing skills can help you propel your website?

Graduates of the Marketing Analytics training path will be prepared to work as business analysts, online marketers, marketing and performance analysts, and many other roles. Skills also applicable in several sectors, including commerce, advertising, finance, public relations, etc.
Talk with a Corporate Training Advisor
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