Marketing Automation
- Online or autonomous training - Study at your own pace
- 90 hours of lessons spread over 23 attendances in virtual class
- Active participation
- Realization of team projects
- Networking with other participants
By opting for this training solution, you will be invited to join one of our groups, online. Each of the training courses spreads over 5 to 9 weeks of online courses, with 4 or 5 attendances each week.
Our online training solution allows participants to network and build relationships with several stakeholders (participants, instructors, guests) and offers participants the opportunity to take part in exercises and practical group/team projects.
This formula requires you to plan your training in accordance with the school calendar, contact one of our advisors to inform you.
- Autonomous studies under the supervision of an instructor
- 9 coaching sessions with your instructor
- Realization of individual projects
- Study at your own pace
By opting for this training solution, you will be invited to an interview with your instructor so that he can provide you with the information you need to successfully complete the training. Following this interview, the instructor will give you the training plan and give you access to all the course material. It will be up to you to plan your progress according to your own pace, knowing that you can schedule meetings with your instructor each week.
This training solution offers several advantages, because it allows participants to progress at their own pace, according to their own schedule. You choose the place of study, the schedule, the language and the rhythm. Everything is online. It will take 6 to 12 weeks to complete each of the training paths offered.
This formula offers the possibility of starting your apprenticeship every Monday (except public holidays).
TALK WITH A CORPORATE TRAINING ADVISOR
Goals:
- Understand the basic functionality of marketing automation and the role it plays in digital marketing
- Use common marketing automation features for an organization
- Define the buyer journey of an organization's customers
- Create segmented automated marketing campaigns that incorporate a variety of features
- Measure the success of marketing automation campaigns/activities
This practical approach is specifically designed to reproduce a workplace situation, thus ensuring that the graduates of this training path will be ready to stand out from the first day when they will have to take on new responsibilities.
Skills:
- Explore marketing automation platforms and perform basic tasks
- Create a user flow for your organization's website
- Define segments Identifying calls to action on a website and building forms
- Form creation, definition of calls to action and integration of landing pages
- Breaking down a lead scoring system
- Create a lead scoring system for your organization
- Create a workflow
- Design automated workflows for your organization
- Develop messaging content for your automated workflows
- Introducing an automated marketing strategy
- Analyze an automated marketing report
- Create custom reports
- Develop a measurement plan for your organization
- Create smart/dynamic content
- Create an A/B test Implement personalized social monitoring for your organization
- Conceptualizing a chat flow
- Introducing a Measurement Plan for Marketing Automation
TALK WITH A CORPORATE TRAINING ADVISOR
Why acquire Marketing Automation skills?
In the growing field of digital marketing, automated marketing (marketing automation) is growing at a particularly rapid pace. In fact, the marketing automation software industry is growing at a staggering 20% annual growth rate – and for good reason.
Marketing automation helps businesses generate new leads, improve communication and increase sales productivity by 14.5%.