Digital marketing (NWY.21)
Our next semester starts on October 25, 2021

Places still available! Schedule a call to get all the info.

**All classes are currently taking place online until further notice

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Learn about our courses, career opportunities in digital marketing & more!

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Why Study Digital Marketing?​

With digital marketing growing rapidly and changing constantly, career opportunities are expanding at an equally quick rate. In fact, 4 in 10 marketing jobs now require digital skills, and that number is only expected to climb as promotional activity increasingly takes place online.

If you’re looking to gain the sought-after skills that employers are looking for, education is the first step. Leading to an Attestation of Collegial Studies (ACS), our diploma program will increase your eligibility for general digital marketing positions such as marketing assistant, digital marketing specialist, and digital media coordinator. You can also gain entry into specific fields related to SEO, social media management, content marketing, email marketing, web analytics, and more.

At Cumberland College, we understand that the digital marketing industry is diverse and ever-changing, and our ACS in digital marketing provides students with the cutting-edge knowledge they need to embark on a wide range of career paths.

Digital Marketing Careers

Cumberland College graduates are eligible for coordinator and specialist positions in up-and-coming digital fields such as social media, e-commerce, digital media, and more. You will also be equipped to work in advertising, marketing, and public relations agencies .

Here are a few of the jobs that await you after completing the program:

Our Digital Marketing Diploma Program

Cumberland’s diploma program is designed with career success in mind. With a hands-on learning model and focus on practical assignments, our digital marketing program is designed to provide students with the up-to-minute career training that prospects need to succeed in today’s digital world. All courses are also taught by marketing experts who actively work in the field.
Offered in either English or French, our program covers a wide range of digital marketing topics – from analytics to paid advertising and search engine optimization – to help you become a successful marketing professional with a multifaceted skill set. The program comprises a total of 900 tuition hours over the course of 16 months, with no more than 20 hours per week of classroom time.
Financial aid, including loans and bursaries, may be available from the Quebec Provincial Government to help you finance your studies. Eligibility is determined by the MEES (Ministère de l’Éducation de l’Enseignement supérieur).

Program Info:

Program Schedule


**Start dates are subject to change due to demand and availability

Sample Course Schedule*

  • Social Media Advertising
  • Digital Marketing Strategy
  • Marketing Automation
  • Basic HTML Programming
  • Social Media Marketing 1
  • Search Engine Optimization
  • Social Media Marketing 2
  • Search Engine Advertising
  • Digital Marketing Analytics

*This is a sample schedule only. The modules available in each semester may be different depending on your start dates and changes within the college’s schedule.

Work on Real Digital Marketing Projects

Our unique program allows you to gain hands-on digital marketing experience by completing the same kinds of projects you’ll encounter in the workplace.

Develop Ad Campaigns for Social Media & Search

Define Real Digital Marketing Strategies

Design, Code, & Test Quality Websites


basic html programming

Basic HTML Programming

The Basic HTML Programming course can be completed in just 15 weeks. You will be introduced to the fundamentals of HTML programming and gain an understanding of how this well-established language fits into the programming world.

Digital Marketing Analytics

Digital Marketing Analytics

The Digital Marketing Analytics course can be completed in just 15 weeks. Instructors take a practical and interactive approach so that coursework is optimized for students to develop and refine the skills they need for the job market.

Digital Marketing Strategy

Digital Marketing Strategy

The 15-week course will walk you through the process of building a multi-channel digital marketing strategy, from analyzing your audience, to identifying your competitive advantage, to monitoring and optimizing your marketing efforts.

marketing automation

Marketing Automation

This comprehensive course provides an in-depth overview of marketing automation and its applicability in today’s digital marketplace. Covering the principles of lead capture, lead nurture, and automated campaigns, graduates are well-equipped to improve the efficiency and effectiveness of a company’s overall marketing strategy.

Search Engine Advertising

Search Engine Advertising

This 15-week course will walk you through the process of a successful search campaign, from defining your objectives and goals, to campaign setup, to monitoring and optimizing your ads to improve performance and ROI.

Search Engine Optimization

Search Engine Optimization

The Search Engine Optimization Course at Cumberland College will introduce you to the basic principles of organic search ranking and show you how to make a site stand out among the 1 billion websites on the internet.

Social Media Advertising

Social Media Advertising

Over a span of 15 weeks, you will learn how to leverage social media platforms to increase brand awareness, how to tailor advertising campaigns to your ideal audience, and how to optimize social media advertising campaigns to generate the highest possible number of conversions.

Social Media Marketing I

The 15-week course is the first half of a two-part social media course, designed to teach students everything that they need to know to succeed professionally in today’s business world. 

Social Media Marketing II

Social Media Marketing II

This 15-week course is the second of two social media courses offered at Cumberland College. The course will teach students additional social media strategies and tactics.

Ready to take the next steps in your career?