Digital marketing (NWY.21) Our next semester starts on October 25, 2021
Places still available! Schedule a call to get all the info.
**All classes are currently taking place online until further notice
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Learn about our courses, career opportunities in digital marketing & more!
Why Study Digital Marketing?
With digital marketing growing rapidly and changing constantly, career opportunities are expanding at an equally quick rate. In fact, 4 in 10 marketing jobs now require digital skills, and that number is only expected to climb as promotional activity increasingly takes place online.
If you’re looking to gain the sought-after skills that employers are looking for, education is the first step. Leading to an Attestation of Collegial Studies (ACS), our diploma program will increase your eligibility for general digital marketing positions such as marketing assistant, digital marketing specialist, and digital media coordinator. You can also gain entry into specific fields related to SEO, social media management, content marketing, email marketing, web analytics, and more.
At Cumberland College, we understand that the digital marketing industry is diverse and ever-changing, and our ACS in digital marketing provides students with the cutting-edge knowledge they need to embark on a wide range of career paths.
Digital Marketing Careers
Here are a few of the jobs that await you after completing the program:
- Google Ads Specialist (average starting wage: $45k-60k/Year)
- Social Media Coordinator (average starting wage: $40k-50k/Year)
- E-Commerce Specialist (average starting wage: $40k-60k/Year)
- Business Intelligence Coordinator (average starting wage: $45k-65k/Year)
- Webmaster (average starting wage: $35k-50k/Year)
- Marketing Consultant (average starting wage: $45k-70k/Year)
- Paid Media Analyst (average starting wage: $45k-65k/Year)
- Google Analytics Specialist (average starting wage: $45k-60k/Year)
Our Digital Marketing Diploma Program
Program Info:
- Program Type: Attestation of Collegial Studies (ACS)
- Language of Instruction: English or French
- Program Code: NWY.21
- Program Hours: 900 hours
- Program Length: 16 months
Program Schedule
- Program Hours: 900 hours
- Program Length: 16 months
- Schedule for May Start Date:
- Evening 6pm to 10pm Monday to Thursday
- Morning 8am to 12pm Monday to Thursday
- Next start dates**:
- May 3rd 2021– English or French Morning/Evening Class
- Sept. 7th 2021 – English or French Morning/Evening Class
**Start dates are subject to change due to demand and availability
Sample Course Schedule*
- Social Media Advertising
- Digital Marketing Strategy
- Marketing Automation
- Basic HTML Programming
- Social Media Marketing 1
- Search Engine Optimization
- Social Media Marketing 2
- Search Engine Advertising
- Digital Marketing Analytics
*This is a sample schedule only. The modules available in each semester may be different depending on your start dates and changes within the college’s schedule.
Work on Real Digital Marketing Projects
Develop Ad Campaigns for Social Media & Search
- Draft a Google Ad Set for a search campaign
- Outline a social media advertising strategy
- Monitor and optimize a campaign to maximize ROI
Define Real Digital Marketing Strategies
- Create a strategy for a well-known international brand
- Analyze your product mix, competitors, and growth opportunities
- Pitch your strategy to real digital marketing professionals
Design, Code, & Test Quality Websites
- Build wireframes and design templates for web pages
- Code templates to build a website
- Import written, audio, and video content
- Test sites to ensure functionality
Courses
Basic HTML Programming
The Basic HTML Programming course can be completed in just 15 weeks. You will be introduced to the fundamentals of HTML programming and gain an understanding of how this well-established language fits into the programming world.
Digital Marketing Analytics
The Digital Marketing Analytics course can be completed in just 15 weeks. Instructors take a practical and interactive approach so that coursework is optimized for students to develop and refine the skills they need for the job market.
Digital Marketing Strategy
The 15-week course will walk you through the process of building a multi-channel digital marketing strategy, from analyzing your audience, to identifying your competitive advantage, to monitoring and optimizing your marketing efforts.
Marketing Automation
This comprehensive course provides an in-depth overview of marketing automation and its applicability in today’s digital marketplace. Covering the principles of lead capture, lead nurture, and automated campaigns, graduates are well-equipped to improve the efficiency and effectiveness of a company’s overall marketing strategy.
Search Engine Advertising
This 15-week course will walk you through the process of a successful search campaign, from defining your objectives and goals, to campaign setup, to monitoring and optimizing your ads to improve performance and ROI.
Search Engine Optimization
The Search Engine Optimization Course at Cumberland College will introduce you to the basic principles of organic search ranking and show you how to make a site stand out among the 1 billion websites on the internet.
Social Media Advertising
Over a span of 15 weeks, you will learn how to leverage social media platforms to increase brand awareness, how to tailor advertising campaigns to your ideal audience, and how to optimize social media advertising campaigns to generate the highest possible number of conversions.
Social Media Marketing I
The 15-week course is the first half of a two-part social media course, designed to teach students everything that they need to know to succeed professionally in today’s business world.
Social Media Marketing II
This 15-week course is the second of two social media courses offered at Cumberland College. The course will teach students additional social media strategies and tactics.