Understanding the Customer Journey: A Guide for Aspiring Digital Marketers

A graphic of a customer traversing customer journey stages with a shopping cart

In the rapidly evolving world, understanding the customer journey in digital marketing is crucial for aspiring marketers looking to make an impact. At Cumberland College BC, our digital marketing diploma program is designed to equip you with the knowledge and practical skills needed to successfully guide prospects through this journey.  This guide defines the customer […]

Why Is The Customer Journey Important For Digital Marketing

Digital marketing professionals after completing their digital marketing diploma

The customer journey is a key component of every digital marketing campaign due to the various insights it provides. Marketers study this journey to appreciate the customer’s experiences while interacting with their brands online. And in this blog, we discuss why the customer journey is important for digital marketing.  Why Is The Customer Journey Important […]