How Your Team Can Leverage Lead Scoring After Corporate Digital Marketing Training

Lead scoring is a common tactic used by sales and marketing teams to determine the value of new leads or potential customers. By assigning different “points” or grades to leads, you can determine who’s really interested in your company and who you should focus your sales efforts on. Understanding how to collect and interpret marketing […]

In Digital Marketing Analytics Training? CRM Best Practices to Keep in Mind

If you’re considering a career in digital marketing in any capacity, there’s no question that you’ll need to be familiar with CRM. CRM stands for Customer Relationship Management. Current market trends reveal that buyers are now looking for highly personalized shopping experiences. Instead of prioritizing the product being sold, marketers are shifting their focus to […]

In a Digital Marketing Analytics Course? The Advantages of Predictive Analytics

digital marketing analytics training

Predictive analytics help business professionals make better marketing decisions, which can result in increased revenue. With a growth rate of 23% per year, predictive analytics processes are being adopted by industries across the board. If you haven’t become acquainted with the benefits of predictive analytics, then you’ll want to start to familiarize yourself to implement […]

3 Career Paths You Can Pursue After Digital Marketing Analytics Training

digital analytics courses

Analytics plays a vital role in the world of digital marketing, providing data-driven insights that allow marketers to make more effective decisions. With marketing analytics, businesses across various industries can learn more about their target audience and discover valuable patterns in consumer behaviour and preferences. This information can then produce successful campaigns that help businesses […]

3 Tips for Creating Actionable Goals During Digital Marketing Analytics Training

A business’ website is not only there to represent the organization. It’s also responsible for nurturing leads and making sales. However, a good website is measured by more than just the number of pageviews it accrues. Today, many businesses use Google Analytics in order to determine how successful their website and marketing efforts are at […]

Considering Digital Marketing Analytics Training? Explore a Career as a Web Analytics Specialist

Data-driven marketing has become highly in-demand, allowing businesses to improve their marketing efforts through real-time data. Professional analysts in digital marketing have a competitive advantage, able to utilize their skill set to help businesses discover key insights into consumer behaviour, campaign performance, as well as future trends.  By exploring web analytics and making data-driven decisions, […]

5 Tips for Using Google Analytics after Earning Your Digital Marketing Diploma

Digital marketers heavily rely on metrics and analytics in order to track the progress of their efforts, becoming indispensable to businesses interested in improving their web traffic and performance. Those who know how to leverage analytical tools and platforms become increasingly popular in the field.  By studying and understanding Google Analytics, you can help businesses […]

3 Hidden Skills You’ll Gain During Your Digital Marketing Analytics Training

Digital marketing analytics is becoming increasingly more crucial in today’s data-driven world. Digital marketing professionals with a marketing analytics background are able to gain valuable insights into customer behaviour, evaluating campaigns and predicting future trends more successfully.  By relying on tangible data and research, marketing analysts become essential to businesses—helping them make decisions that promote […]

Taking Digital Analysis Courses? A Brief Guide to Tracking Codes and How to Use Them

A key part of a digital marketing professional’s role is creating campaigns and accurately monitoring their progress. Without this additional step, digital marketers would be unable to optimize their messaging—significantly impacting the effectiveness of their campaign.  By using various tracking codes, digital marketers are able to monitor a wide range of campaigns and activities. This […]

Google My Business Insights: Why it’s Essential to Digital Marketing Analytics Training

Digital marketers often rely on Google services to generate and track valuable information for businesses. Through Google My Business Insights, digital marketers can better understand a business’s search presence and digital profile—giving them essential information that can be repurposed to improve business operations and marketing efforts.  Those studying digital marketing learn to configure accounts and […]