A Brief Intro to CRM For Digital Marketing Training Students

According to research, 71% of customers now expect a degree of personalization in their shopping experience. To meet customer expectations and remain competitive, many digital marketers and business owners have begun to prioritize a more targeted customer experience to garner brand loyalty. Companies are relying on AI-driven software solutions that allow them to interpret customer […]

Pursuing a Digital Marketing Career? 4 Basic Coding Skills You’ll Need

Multi-skilled professionals are better equipped to improve efficiency and streamline workplace processes, and employers are catching on to that fact. This includes the digital marketing niche, where jobs in the modern digital marketing landscape are becoming increasingly interdisciplinary. Consequently, savvy and successful digital marketers know not to rely entirely on their primary skills. These days, […]

3 Exciting Career Paths You Can Pursue After Earning a Digital Marketing Diploma

Today, more consumers are moving online to discover new brands and make purchases, while organizations rely on digital channels to connect with stakeholders and clients. As the online economy continues to evolve, digital marketing has quickly become the backbone of every company’s success.  Nowadays, there’s a whole host of opportunities for those with expertise in […]

Cumberland College Lays Down Roots in BC! Your Digital Marketing Career Starts Here

Cumberland College’s BC campus is now open! Our digital marketing school offers students the opportunity to gain the necessary skills to thrive in the industry. If you’re looking to explore this interesting career path, stay tuned to learn more about it and how Cumberland College supports students through their journey to successful digital marketing careers. […]

Defining Your Target Audience: 3 Tips For Success After Digital Marketing Training

Digital marketing is a dynamic, growing field with a vast array of career opportunities available. Whether you plan to create engaging content or drive traffic through SEO practices, one of the main functions of your role will be to target a specific group of people who might be interested in a particular product or service. […]

Semantic HTML Explained for Students in Digital Marketing School

In the world of web design, HTML (Hypertext Markup Language) is an essential element for telling web browsers how to read the various components of a web page. The coding language has been around since the birth of the Internet, but has changed over time to include information about the meaning of the content appearing […]

How To Grow Your Brand Using Google Search Console in Your Digital Marketing Career

In today’s digital business marketing world, the golden ticket for achieving leads and subsequent conversions is your ability to bring an audience to your website. So how can businesses tell how effective they are at drawing people in with their SEO efforts, and how well their website pages are actually performing once people get there? […]

What Students in Digital Marketing School Should Know About Responsive Web Design

Whenever you go online and visit a website, responsive web design kicks in—ensuring that what you see is structured in the most pleasing, user-friendly presentation possible. Responsive web design is essential for every website, particularly as more users start relying on a variety of mobile devices to access their favourite sites. With almost every business […]

3 Skills You’ll Need to Work in Marketing Automation in Your Digital Marketing Career

The need for digital marketers is rising as technology and digital solutions grow in popularity. Many companies are employing digital marketers to help them grow and understand their business, and expertise in marketing automation can make a big difference.  Marketing automation specialists help companies improve their communication and sales productivity, optimizing marketing strategies as well […]