Learning by Doing: Elevate Your Skills with a Digital Marketing Side Hustle

A group of digital marketing professionals looking at a laptop after completing a digital marketing course

One of the most beautiful things about side hustles is that they often require minimal capital and accessible skills to start. A growth mindset and a willingness to learn are all it takes to establish a thriving side hustle.  If you’re looking for a good side hustle, consider settling for a digital marketing side hustle. […]

What Does BoF Mean In Marketing?

What does BoF , ToF and MoF mean in marketing chart breakdown.

In the complex landscape of marketing, you’ll come across a myriad of acronyms and terms, each essential to understanding the intricate processes behind effective marketing strategies. One such acronym that has been making waves in the marketing world is BoF. But what does BoF mean in marketing? Let’s dive in. Understanding BoF in Marketing BoF, […]

What Are Buyer Personas? A Guide for Students in Digital Marketing School

Most people agree that not every product or service is meant for every person. Yet, many marketers, designers, and product teams make the mistake of making assumptions about their customers’ needs due to an inadequate understanding of what those needs really are. Consequently, they spend time and resources on the wrong projects and campaigns.  That’s […]

In Digital Marketing Analytics Training? CRM Best Practices to Keep in Mind

If you’re considering a career in digital marketing in any capacity, there’s no question that you’ll need to be familiar with CRM. CRM stands for Customer Relationship Management. Current market trends reveal that buyers are now looking for highly personalized shopping experiences. Instead of prioritizing the product being sold, marketers are shifting their focus to […]

CRM Reporting: Why it Matters and Why You Want to Learn About it at Digital Marketing School

Businesses are increasingly using Customer Relationship Management (CRM) systems as a way to efficiently organize client and sales data. These systems aggregate all customer information into a centralized system that is accessible to all relevant parties within the business. Every customer question, service request, contact detail, and previous purchase is instantly available for analysis.  These […]

3 Social Media Advertising Trends for Digital Marketing Diploma Students to Know

digital marketing diploma

In the digital marketing world, there are always new social media and digital advertising best practices, so it’s no surprise that social advertising trends are changing constantly as well.  With new social channels emerging, frequent updates to ad formats, and shifting consumer behaviour, it’s important for digital marketers to ensure that they’re keeping up with […]

Why Students in a Digital Marketing Course Should Learn the Benefits of Marketing Automation

digital marketing training

With new digital channels emerging and consumer expectations growing, the need for a comprehensive multi-channel digital marketing strategy becomes increasingly important day by day. However, it’s wishful thinking to assume you can manually implement every new strategy and keep up with each new best practice on your own. Fortunately, with the help of marketing automation, this […]