A Brief Intro to CRM For Digital Marketing Training Students

According to research, 71% of customers now expect a degree of personalization in their shopping experience. To meet customer expectations and remain competitive, many digital marketers and business owners have begun to prioritize a more targeted customer experience to garner brand loyalty. Companies are relying on AI-driven software solutions that allow them to interpret customer […]

Pursuing a Digital Marketing Career? 4 Basic Coding Skills You’ll Need

Multi-skilled professionals are better equipped to improve efficiency and streamline workplace processes, and employers are catching on to that fact. This includes the digital marketing niche, where jobs in the modern digital marketing landscape are becoming increasingly interdisciplinary. Consequently, savvy and successful digital marketers know not to rely entirely on their primary skills. These days, […]

5 Steps to Building Brand Awareness After Earning Your Digital Marketing Diploma

In the crowded and competitive marketplace, brand awareness is extremely important for startups or companies hoping to increase customers’ awareness of and engagement with their brand. Beyond indicating how popular a brand is with its target audience, brand awareness establishes brand trust. And for companies of all sizes, brand trust is a very valuable commodity […]

Starting a Digital Marketing Program? A Quick Guide to Maximizing Ad Spend

As organic reach becomes increasingly tougher for brands to achieve, more and more of them are turning towards paid advertising. A survey by Hootsuite found that social media advertising is the most popular form of digital advertising, with 71% of surveyed businesses using it.  The underlying fear for businesses still struggling to get by with […]

Considering Google Marketing Training? SEO Trends to Watch in 2023

Digital marketers and corporate organizations have long been aware of and accustomed to the dynamic nature of SEO. Even now, if anyone can be sure of one thing, it is that this trend is set to continue in the coming year. Keeping up with new SEO trends remains vital to helping brands stay competitive. Learning […]