How to Pitch a Digital Marketing Strategy When Starting Your Digital Marketing Career
So you’ve collected all of the data, used your problem-solving skills, and you’ve come up with a strategy that will certainly generate quality leads for your client. Now, all you have to do is pitch it. How can you convey effectiveness and ensure that clients and your team understand the value of your pitches during […]
How Students in Digital Marketing Strategy Training Can Add Video Content to Their Efforts
Believe it or not, you don’t need professional videography skills to create authentic videos that engage your target audience. With a bit of practice and some helpful tips, you can implement video content into almost any digital marketing strategy. A clear content plan, a smartphone and some creativity can go a long way when it […]
Considering Digital Marketing Training? 3 Winning Keyword Strategies to Use!
Keyword strategies are at the heart of any good search engine marketing campaign. Digital marketers looking to drive traffic to their business will need to know how to use search engines to their advantage. To drive user engagement, you need to know what they are looking for, the terms they commonly use during searches, and […]
The Benefits of Historical Blog Optimization For Students in Digital Marketing Training
As the digital landscape continues to expand, content marketing has become more important than ever. Companies must compete in a vast sea of digital content to attract viewers to their product or service. With more and more people using search engines, companies have quickly learned the value of writing content that appears high up in […]
How to Manage a Marketing Budget after Digital Marketing Strategy Training
Marketing budgets are used to help businesses plan their marketing expenses over a specific period of time. It typically contains all associated costs, covering everything from paid advertising to website maintenance and more. With a plan in place to cover these expenses, businesses can better track their return on investment (ROI) and push for growth. […]
Buyer Personas: A Brief Guide for Students Taking Digital Marketing Strategy Training
If you’re considering a career in digital marketing, you’ve likely heard of buyer personas. Every marketing strategist will need to understand their target audience, and having well-structured buyer personas are a key part of this process. Understanding your audience, along with their interests and challenges, can help you create successful marketing campaigns. You can tailor […]
How to Set Measurable Objectives After Earning Your Digital Marketing Diploma
Digital marketers contribute to a business in various ways, often working towards increasing existing results and improving performance. Without a set of measurable objectives and goals, this can be hard to track—diminishing the impact of your efforts. Meaningful marketing hinges on clear and attainable goals. As a digital marketer, you’ll find that goals contribute greatly […]
How to Create a Great USP After Digital Marketing Strategy Training
With so many things being online in today’s business world, customers have more options than ever before. As a result, businesses have to work harder to stand out and make a lasting impression, competing against local competitors and other online brands. This is why having a Unique Selling Proposition (USP) is incredibly important. By developing […]
Product Mix Analysis: A Breakdown for Students in Digital Marketing Strategy Training
As businesses grow, they need to overcome various challenges to operate successfully. That is especially the case when they produce new products or services, typically relying on limited labour and resources. This is where product mix analyses come in, enabling businesses to define products and services and identify growth opportunities Product mix analysis gives businesses […]