How to Manage a Marketing Budget after Digital Marketing Strategy Training

Marketing budgets are used to help businesses plan their marketing expenses over a specific period of time. It typically contains all associated costs, covering everything from paid advertising to website maintenance and more. With a plan in place to cover these expenses, businesses can better track their return on investment (ROI) and push for growth.  […]

Buyer Personas: A Brief Guide for Students Taking Digital Marketing Strategy Training

If you’re considering a career in digital marketing, you’ve likely heard of buyer personas. Every marketing strategist will need to understand their target audience, and having well-structured buyer personas are a key part of this process. Understanding your audience, along with their interests and challenges, can help you create successful marketing campaigns. You can tailor […]

How to Set Measurable Objectives After Earning Your Digital Marketing Diploma

Digital marketers contribute to a business in various ways, often working towards increasing existing results and improving performance. Without a set of measurable objectives and goals, this can be hard to track—diminishing the impact of your efforts.  Meaningful marketing hinges on clear and attainable goals. As a digital marketer, you’ll find that goals contribute greatly […]

How to Create a Great USP After Digital Marketing Strategy Training

With so many things being online in today’s business world, customers have more options than ever before. As a result, businesses have to work harder to stand out and make a lasting impression, competing against local competitors and other online brands.  This is why having a Unique Selling Proposition (USP) is incredibly important. By developing […]

Product Mix Analysis: A Breakdown for Students in Digital Marketing Strategy Training

As businesses grow, they need to overcome various challenges to operate successfully. That is especially the case when they produce new products or services, typically relying on limited labour and resources. This is where product mix analyses come in, enabling businesses to define products and services and identify growth opportunities Product mix analysis gives businesses […]