How to Manage a Marketing Budget after Digital Marketing Strategy Training

Marketing budgets are used to help businesses plan their marketing expenses over a specific period of time. It typically contains all associated costs, covering everything from paid advertising to website maintenance and more. With a plan in place to cover these expenses, businesses can better track their return on investment (ROI) and push for growth.  […]

Buyer Personas: A Brief Guide for Students Taking Digital Marketing Strategy Training

If you’re considering a career in digital marketing, you’ve likely heard of buyer personas. Every marketing strategist will need to understand their target audience, and having well-structured buyer personas are a key part of this process. Understanding your audience, along with their interests and challenges, can help you create successful marketing campaigns. You can tailor […]