How Students in Digital Marketing Strategy Training Can Add Video Content to Their Efforts
Believe it or not, you don’t need professional videography skills to create authentic videos that engage your target audience. With a bit of practice and some helpful tips, you can implement video content into almost any digital marketing strategy. A clear content plan, a smartphone and some creativity can go a long way when it […]
How to Manage a Marketing Budget after Digital Marketing Strategy Training
Marketing budgets are used to help businesses plan their marketing expenses over a specific period of time. It typically contains all associated costs, covering everything from paid advertising to website maintenance and more. With a plan in place to cover these expenses, businesses can better track their return on investment (ROI) and push for growth. […]
Buyer Personas: A Brief Guide for Students Taking Digital Marketing Strategy Training
If you’re considering a career in digital marketing, you’ve likely heard of buyer personas. Every marketing strategist will need to understand their target audience, and having well-structured buyer personas are a key part of this process. Understanding your audience, along with their interests and challenges, can help you create successful marketing campaigns. You can tailor […]