Interested in Brand Management? Reach Your Career Goals After E-Commerce Certification

Brand management is a vital aspect of any business, playing a crucial role in shaping the perception of a company and its products or services. Brand managers are responsible for creating and implementing strategies that help to establish, maintain, and improve the reputation of a brand. This can include creating and implementing marketing campaigns, managing […]

What Students in E-commerce Training Should Know About the Buyer’s Journey

As competition becomes fierce in the e-commerce world, store owners and marketers need to be strategic. By seeking to understand the motivations and behaviours of customers, we can identify opportunities to appeal to them and use targeted marketing strategies to draw them in at the right time. If you’re considering a career in e-commerce, you’ll […]