How to Perfect Landing Pages for Those in Marketing Automation Training

A landing page is a web page where a visitor should land after clicking on a search engine ad, search result, or other types of marketing promotion. It is a standalone web page that is meant to convert leads. It does this by having a call-to-action (CTA) which is focused on increasing conversion rates of […]

How Professionals with Marketing Automation Training Can Improve the Customer Experience

marketing automation training

It’s the goal of every business to improve the customer experience, but maintaining a great relationship with customers throughout each interaction is no easy task, especially for larger organizations. Marketing automation, or using technology to conduct various strategies and types of marketing automatically, is essential to efficient and effective marketing. As technology has evolved, it’s […]

Considering Marketing Automation Training? 4 Things You Should Be Automating and Why

marketing automation

Marketing automation can lend a huge helping hand when carrying out your marketing activities. You can use automation software to complete time-consuming tasks with very little effort, allowing you to focus your energy and resources on more complex and creative efforts. In this way, you can boost your productivity, enhance your digital marketing strategy, and […]

Tips From Our Expert Instructors: Marketing Automation with Jesus Robles

marketing automation courses

The Marketing Automation program is a 90-hour course at Cumberland College that focuses on hands-on training to get you involved with real marketing automation projects. This course is offered as part of the ACS in Digital Marketing, as well as a standalone course, depending on your educational needs.  Today, we’re hearing from one of our […]

Social Media Automation: An Intro for Students Taking Marketing Automation Courses

Marketing automation is growing in-demand for good reason, allowing digital marketers to more efficiently complete their tasks. Through the use of marketing automation tools, digital marketers can significantly improve lead generation efforts, enhance communication, and increase sales productivity.  Digital marketers who use social media automation can also see many benefits. Here, they can use a […]

Contact Management Explained for Students in Marketing Automation Courses

As the field of digital marketing expands, companies today are looking for ways to streamline their business processes. Marketing automation aims to optimize business strategies by improving communication, customer reach, and data analytics. One of the ways this can be achieved is through effective contact management.  Contact management involves recording contact details and tracking their […]

Leveraging Automated Workflows After Marketing Automation Courses

Within the ever-evolving field of digital marketing, marketing automation is increasing in popularity at a fast rate. This can be attributed to the power and efficiency of marketing automation workflows, which can be leveraged to generate new leads, enhance communication, and increase sales productivity by up to 14.5% according to some of the latest statistics. […]

HubSpot CRM Best Practices for Marketing Automation Training Students

For many businesses, nurturing a positive customer relationship is incredibly important. Expanding businesses with a growing list of customers might find it difficult to manage contacts in an organized and productive manner. This is where a CRM system comes into play, referring to a Customer Relationship Management system—like the HubSpot CRM system. Having a CRM […]

The Benefits of Learning About Lead Scoring During Your Marketing Automation Courses

Lead scoring is an essential element of improving your sales funnel and overall marketing efforts. It’s a process of examining customers along their unique buyer journey to calculate a score based on their demographic attributes and level of engagement with your brand. The score a customer receives, usually given in actual numerical points, is highly […]