A Guide to Creating Instagram Stories After Social Media Marketing Courses

Instagram Stories is one of the most used features on the platform, with over 500 million daily users. Recognizing the immense marketing potential Instagram Stories offers, about four million businesses advertise on the platform each month. Up to 58% of users have become interested in a product or brand after seeing it in Stories. No […]

Practical Tips for Defining Your Target Audience After Social Media Courses

social media courses

A target audience on social media is a specific group of people you want to reach through your social media channels. Having a clear understanding of your target audience is one of the most important assets to any social media marketer. When you know your audience’s needs, you can offer tailored content that helps individuals […]

Tips From Our Expert Instructors: Social Media Advertising with Jonathan Mediati

Social media is an integral part of digital marketing, giving businesses direct access to a community of users who are interested in their products or services. To properly engage with this audience and maximize the potential of these platforms, digital marketers need a strong background in Social Media Advertising. At Cumberland College, you can learn […]

Taking Social Media Courses? Here are 5 Tips for E-Commerce Campaigns

Social media is generally regarded as an active space, where billions of online users interact with each other through different networks and messaging platforms. In fact, GlobalWebIndex revealed that 54% of social browsers research products and services on social media. With these numbers, social media advertising is becoming more lucrative, creating a unique space for […]

Interested in Social Media Advertising Courses? 3 Trends to Watch This Year

Social media advertising is an integral part of digital marketing campaigns, using social media platforms to generate customer interest and more revenue. It can be particularly effective when the target audience of a marketing campaign perfectly aligns with the user demographics of a specific social media platform. Advertising on social media has many benefits, allowing […]

Brand Awareness Campaigns Explained for Students in Social Media Advertising Courses

Brand awareness campaigns offer businesses a way to put themselves forward, becoming more visible and attracting more interactions with their target audience. Brand awareness describes how well audiences recognize a specific business—and higher awareness usually indicates more popularity. In order to establish a strong brand presence, businesses need to develop an effective brand campaign that […]