A Guide to Creating Instagram Stories After Social Media Marketing Courses
Instagram Stories is one of the most used features on the platform, with over 500 million daily users. Recognizing the immense marketing potential Instagram Stories offers, about four million businesses advertise on the platform each month. Up to 58% of users have become interested in a product or brand after seeing it in Stories. No […]
Taking Social Media Courses? 3 Tips for Boosting Your Community Engagement
As social media grows in popularity, more and more businesses are creating accounts to better engage with their audience. In such a crowded space, it can be difficult to connect with your customers and stand out from the competition. For this reason, you’ll want to build a strong community and keep that community engaged with […]
5 Tips for Measuring Social Media Campaign ROI After Social Media Courses
The concept of ROI may seem overwhelming to truly figure out, especially when it comes to social media. Luckily, you’re not alone. However, determining a social media ROI is essential for the upward growth and progress of any business. Social media courses will give you real-world experience with defining, tracking and analyzing important metrics that […]
5 Industries that Need Your Skills After Social Media Courses
It’s no secret that social media can help drive business growth—used to attract a target audience, generate engagement, and even cultivate a sense of community and brand personality. Using social media effectively can help a business thrive in a competitive marketplace. These skills make you a desirable addition to any marketing team across a wide […]
What Is Social Listening? A Quick Guide for Anyone Interested in Social Media Marketing Courses
For any aspiring social media marketing professional, researching and understanding your target audience is an essential step to success. Without knowing who your target market is and how to engage them, your social media marketing efforts will lack the direction they need to make an impact. That’s why social listening is an effective way for […]
The Importance of Social Media Scheduling for Students in Social Media Courses
It’s no secret that posting on social media can be overwhelming. With so many different platforms, the need to produce unique content for each one of them and various target audiences to keep up with, any social media expert can fall behind on a consistent posting schedule. However, for social media marketing to be effective, […]
Practical Tips for Defining Your Target Audience After Social Media Courses
A target audience on social media is a specific group of people you want to reach through your social media channels. Having a clear understanding of your target audience is one of the most important assets to any social media marketer. When you know your audience’s needs, you can offer tailored content that helps individuals […]
Tips From Our Expert Instructors: Social Media Advertising with Jonathan Mediati
Social media is an integral part of digital marketing, giving businesses direct access to a community of users who are interested in their products or services. To properly engage with this audience and maximize the potential of these platforms, digital marketers need a strong background in Social Media Advertising. At Cumberland College, you can learn […]
Interested in Social Media Advertising Courses? 3 Trends to Watch This Year
Social media advertising is an integral part of digital marketing campaigns, using social media platforms to generate customer interest and more revenue. It can be particularly effective when the target audience of a marketing campaign perfectly aligns with the user demographics of a specific social media platform. Advertising on social media has many benefits, allowing […]
Brand Awareness Campaigns Explained for Students in Social Media Advertising Courses
Brand awareness campaigns offer businesses a way to put themselves forward, becoming more visible and attracting more interactions with their target audience. Brand awareness describes how well audiences recognize a specific business—and higher awareness usually indicates more popularity. In order to establish a strong brand presence, businesses need to develop an effective brand campaign that […]