In Digital Marketing School? 3 Ways Social Media Is Changing the Field

If you’re seeking a career in digital marketing, social media will play a crucial role in your ability to strategize and successfully drive results. As social media becomes a more pervasive part of everyday life, brands are clueing in on how it can be used as a marketing tool due to how widespread, capable, and […]

Understanding the Impact of Influencer Marketing During Your Social Media Career

With more products and services on the market than ever before, consumers need guidance amidst a stream of new companies seeking to capture their attention. Younger consumers (namely millennials and Gen Z) have presented a unique challenge to marketers as they seem to share a general mistrust of traditional advertising. In fact, one study found […]