What Is Conversion Rate Optimization (CRO) in Digital Marketing?

CRO in marketing icon in a dial format.

To remain agile, relevant and competitive in the ever-evolving digital marketing landscape, businesses must maximize their online presence and, more importantly, convert website visitors into customers. This quest for higher conversion rates has given rise to a crucial discipline, Conversion Rate Optimization (CRO). So, what exactly is CRO in marketing, and why is it indispensable […]