What Is the Digital Version of Word-Of-Mouth Marketing?

Two friends engaging in word-of-mouth marketing over coffee after completing a digital marketing diploma.

Word-of-mouth marketing has been a powerful tool for businesses since its inception. In its simplest form, it involves people talking to their family, friends, and colleagues about positive experiences with a brand or product. This often creates a ripple effect of trust and recommendations, leading to new customers and increased sales. Word-of-mouth marketing is highly […]