Social Media Marketing I Course

Work on Real Social Media Projects

– Develop Facebook and Instagram strategies 

– Launch branded social media pages

– Create original feed posts, Stories, and livestream content

– Use automation tools to schedule and monitor posts

– Analyze results on Facebook and Instagram Insights

Real Campaigns. Real Tools. Real Skills.

At Cumberland College, we don’t just train digital marketing professionals – we train experts.

Available as part of a diploma in Digital Marketing, our Social Media Marketing program is designed to give you all the tools and skills to step straight into a role in the field after you graduate. You’ll learn how to:

  • Build and coordinate strategies for Facebook and Instagram
  • Create engaging content for Instagram Stories, Facebook Live, News Feed Posts, and more
  • Monitor page performance on Facebook and Instagram Insights

This practical approach is specifically designed to replicate a real workplace, ensuring you finish your course ready to impress from day one of your career.

Why Study Social Media Marketing?

Social media is a rapidly growing sector. There are billions of social media users worldwide, with new users signing up every minute. Facebook has an estimated 1.69 billion active users, and there are more than 1 billion active users on Instagram. This means that social media is arguably the best way for a business to reach new audiences, and engage with current ones. 

Cumberland College’s Social Media Marketing Courses will teach students how to use social media to attract new customers, drive traffic, and grow profits. The course takes a practical approach to learning, so that students will graduate knowing exactly how to implement a successful social media strategy in the real world. Part 1 of the course will focus on Facebook and Instagram and cover the basics of engagement, reach, and measurement on these popular social networks. 

How Social Media Marketing Expertise Can Help Your Career

Whether you’re at the very beginning of your professional life, embarking on a new challenge, preparing for a career change, or looking to develop within your current role, social media marketing expertise could help you realize your ambition. 

Social media is valuable in almost all sectors, from financial services, to the food service industry, to entertainment. With a qualification in social media marketing, you could pursue your passion for social media and digital marketing within an industry that inspires you. 

There are a variety of different career options in the field. You could work as a social media coordinator, social media content specialist, community manager, social media ads specialist, and more. This course is also ideal for entrepreneurs, managers, and other professionals looking to improve the social media presence of their organizations.

Job titles include: Social Media Specialist, Community Manager, Social Media & Influencer Specialist, Social Media Coordinator, Social Media Strategist.

Course Content

The Social Media Marketing I course is the first half of a two-part social media course, designed to teach students everything that they need to know to succeed professionally in today’s business world. 

The 15-week course will take a practical approach to learning, with a combination of theory and project-based work. Students will learn the latest strategies and tactics to plan, implement and measure an effective social media campaign. 

The course covers:

Course Modules:

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