Digital Marketing Diploma Program In Surrey, Vancouver
Our Next Session Starts on October 21, 2024
Get the skills you need to qualify for fun, lucrative digital marketing careers at Cumberland College
Study Online or In-class depending on your learning needs
Why Take Digital Marketing Courses In Surrey, Vancouver
If you’re looking to boost your career development with these sought-after skills, then career-focussed training is your first step. Our rigorous digital marketing diploma program will provide you with the theoretical knowledge and practical skills you need to be eligible for general digital marketing positions. Explore the career opportunities you can pursue after completing our digital marketing courses in Surrey, Vancouver.
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Learn about our courses, career opportunities in digital marketing & more!
Careers in Digital Marketing Diploma
Cumberland College graduates are eligible for coordinator and specialist positions in in-demand digital fields such as:
- Social media manager
- Social media specialist
- Marketing copywriter
- SEO specialist
- Marketing coordinator
- Digital marketing strategist
- Content strategist
- Email marketing
- Account Manager
- And more!
The digital marketing diploma program will also equip you with key skills and insight, preparing you to work at advertising, marketing, and public relations agencies.
- Social media
- Web design and development
- Marketing
- Paid Media and advertising
- Google Analytics
| Course | Jobs | Pay Range |
|---|---|---|
| Digital Marketing Strategy | 115 | 55k - 85k |
| Social Media Advertising | 320 | 40k - 80k |
| Social Media Marketing - 1 | 320 | 40k - 80k |
| Social Media Marketing - 2 | 320 | 40k - 80k |
| Marketing Automation | 170 | 45k - 65k |
| HTML | 170 | 45k - 65k |
| Search Engine Optimization | 100 | 55k -65k |
| Search Engine Marketing | 100 | 55k - 65k |
| Digital Marketing Analytics | 280 | 60k - 85k |
Data source: Indeed.ca Surrey
Our Digital Marketing Diploma Program
Our Digital Marketing Diploma program covers a broad range of in-demand digital marketing topics—including analytics, paid advertising, and search engine optimization. This exposure to different fields ensures that our students are prepared to become professional marketers with multifaceted skill sets. The program comprises a total of 900 contact hours over the course of 45 weeks.
- Language of Instruction: English
- Program Hours: 900 hours
- Program Length: 45 weeks
Digital Marketing Courses
Career success is central to the digital marketing diploma program at Cumberland College. Taught by experts who remain active in the field. Courses are hands-on, endowing students with the practical digital skills that employers value most. In our digital marketing courses, students get the opportunity to examine case studies closely and solve real life marketing problems in projects.
Modern digital marketing professionals must know how to expedite the repetitive and time consuming aspects of lead generation efforts. In this course you’ll learn how to:
- Build personalized automated campaigns and assets on HubSpot and other popular platforms
- Develop multi channel workflows for sales and marketing teams
- Create customized reports and dashboards to measure performance
- Key Skills:
- CRM Integration
- Email Marketing
- Content Strategy
- Data Analytics
As web technology continues to evolve, it’s essential for adaptable digital marketing experts to understand programming. This course uses hands-on projects working on real websites to teach fundamental lessons such as how to:
- Build a working website from scratch
- Use popular CMS and web design systems like WordPress
- Create code to change web page layouts, add images and graphics, and more
- Key Skills:
- HTML Coding
- Web Design Basics
- Frontend Coding Basics
- Web Development Fundamentals
Data-driven marketing represents the present and future of the industry. For this reason, the need for experts who specialize in digital marketing analytics is growing. Learn how to navigate and optimize analytics tools to make informed strategic decisions. This course teaches student how to:
- Set goals and generate reports in Google Analytics
- Measure organic and paid campaigns through Search Console, Facebook Insights, Google Ads Manager, and other platforms
- Build customized reports and dashboards in HubSpot and other CRM platforms
- Key Skills:
- Digital Analytics
- Data Driven Marketing
- Web Metrics
- Marketing ROI Analysis
Search engine marketing (SEM) accounts for nearly half of each dollar spent in recent years on digital advertising. Learn how to unlock the many benefits of search engine marketing like higher revenue, higher visibility, easy tracking, many targeting options, and a huge potential ROI. This course teaches students how to
- Build Campaigns on Google Ads, Bing Ads, and other platforms
- Defined target keywords, demographics, and other parameters
- Manage budgets, review ad performance and optimize campaigns
- Key Skills:
- PPC Management
- SEM Strategy
- Google Ads
- Keyword Optimization
Statistics show that 42% of the global population — more than 3 billion people — are active on social media, and typically spend an average of 2 hours and 22 minutes per day on social media networks and messaging platforms. In our Social Media Advertising course, you will work on real advertising campaigns and learn how to:
- Build Campaigns on Facebook, Instagram, LinkedIn and other platforms
- Create defined target audiences
- Manage budgets, review ad performance and optimize campaigns
- Key Skills:
- Social Media Campaigns
- Paid Social Strategies
- Targeted Ad Creation
- Social Ad Analytics
This course teaches students how to take advantage of massive social media platforms in order to attract new customers, drive traffic, and grow profits. In real life social media projects, you’ll develop the skills you need to
- Build and coordinate strategies for Facebook and Instagram
- Create engaging content for Instagram Stories, Facebook Live, News Feed Posts, and more
- Monitor page performance on Facebook and Instagram Insights
- Key Skills:
- Social Media Strategy
- Content Creation
- Social Engagement
- Platform Analytics
The social media field is expanding everyday. Stay on top of the latest trends in our second social media course which will teach you how to:
- Build strategies for Twitter, LinkedIn, TikTok, and more
- Identify opportunities on niche social networks like Pinterest and Reddit
- Navigate popular Chinese social networks like WeChat and Weibo
- Key Skills:
- Cross Platform Marketing
- Emerging Social Trends
- Global Social Strategies
- Multi Channel Networking
The first five organic search results account for over two thirds of all website clicks. The role of search engine optimization is crucial in ensuring the survival of any business. The SEO course teaches students how to
- Identify and track relevant keywords using industry-standard tools like Moz and Google Keyword Planner
- Create content with relevant SEO metatags and keyword integration to improve search rankings
- Monitor performance and technical SEO issues on Google Search Console
- Key Skills:
- Keyword Research
- SEO Content Optimization
- Search Ranking Improvement
- Technical SEO Monitoring
Digital marketing strategy has never been more crucial. Rapid developments in technology, heightened consumer expectations, and increased competition online have changed the digital marketing landscape significantly. In this course, students learn how to:
- Develop multichannel marketing strategies for real companies
- Analyze the marketplace and identify your competitive advantage
- Set measurable digital marketing objectives
- Key Skills:
- Multichannel Strategy
- Market Analysis
- Competitive Advantage
- Objective Setting
HubSpot Education Partner Program
Cumberland College is proud to be a part of the HubSpot Education Partner Program, offering our students unparalleled access to cutting-edge digital marketing tools and resources.
This partnership integrates HubSpot’s advanced software into our curriculum, enhancing our digital marketing and cybersecurity programs with practical, real-world applications.
It provides our students with valuable hands-on experience, ensuring they are well-prepared for the evolving demands of the digital marketing industry.
Admissions Requirements
Make sure you meet the following admissions requirements when you start the application process.
- B.C. graduate (i.e., B.C. grade 12 high school diploma, B.C. Adult Graduation Diploma, General Education Development, or equivalent secondary school completion from another jurisdiction),
- OR Mature student: 19 years of age or over on the first day of class, AND proficient in English
- English proficiency can be demonstrated through
- IELTS – minimum overall band test score 5.5, OR
- CLB (Canadian Language Benchmark) 7, OR
- Successfully complete the Cumberland College English Assessment
- English proficiency can be demonstrated through
You’ll need to provide supporting documents with your application including:
- Proof of education
- Proof of age
- Payment of the admission fee
Why Study In Surrey?
Surrey is a growing city full of cultural diversity making it the perfect location for ambitious students to learn and launch their careers in an ever-evolving field.
Join the welcoming, inclusive Cumberland College community as you gain the skills you need to find your place in the digital marketing field.
Tuition Fees
- Program fees: $16,200
- Application fees: $250
- Course Materials: $300
- Tuition Refund Policy
What Our Graduates Are Saying
Frequently Asked Questions
If you’re looking to boost your career development with these sought-after skills, then career-focussed training is your first step. Our rigorous digital marketing diploma program will provide you with the theoretical knowledge and practical skills you need to be eligible for general digital marketing positions.
Our Digital marketing diploma program is taught over the course of 45 weeks or 900 hours.
Digital marketing is rapidly growing and evolving, creating new and exciting career opportunities for those with strong digital skills. Digital marketing careers are dynamic, interesting, competitive salaries, and opportunities to be creative.
Yes, digital marketing jobs are still in high demand. 4 in 10 marketing jobs now require digital skills, a number that is only expected to rise as promotional activity increases online.
The digital marketing diploma program will also equip you with key skills and insight, preparing you to work at advertising, marketing, and public relations agencies. Cumberland College graduates can find work in the following fields: social media, web design and development, marketing, paid media and advertising, google analytics.
Explore our Courses
- All
- Coding/CRM
- Marketing and Advertising
- SEO/Analytics
- Social Media
Ready to Start Your Career in Digital Marketing?
Digital Marketing Diploma
Learn the skills within a rapidly growing industry
with expanding career opportunities!