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Master the Art of Social Media Marketing 🚀

Social Media Certificate Program
Vancouver | Surrey

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  • Learn Online or In-Class: Tailor your education to fit your lifestyle.
  • Master Social Media Campaigns: Gain hands-on skills in content creation, targeted ads, and performance tracking across top platforms.
  • Boost Your Career: Prepare for in-demand roles in digital marketing, social media management, and online advertising.

Ready to reach new heights in your digital marketing career?

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Receive up to $5,000 in financial aid with the new Valued Skills Bursary

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AEC en Analyse de Données pour l’Intelligence d’Affaires

Dive into the world of digital marketing and take your career to the next level with our cutting edge Digital Marketing Program. At Cumberland College, we train you to master the essential tools used by marketing professionals:

Leverage Google Ads and Meta Ads to create impactful campaigns, boost your online visibility with SEO and data analysis using Google Analytics, and learn to design effective strategies in content marketing and social media management. With our hands-on approach based on real-world projects, you’ll develop the skills to automate campaigns, analyze performance, and maximize customer engagement. Gain strategic marketing expertise and become a key player in this fast-growing industry!

Overview

Why Choose the Social Media Certificate?

  • Complete your training in just 12 weeks
  • Develop a strong presence on social media
  • Elaborate strategies to grow your audience and stimulate community engagement
  • Build effective ad campaigns across Facebook, Instagram, Linkedin, TikTok, and more
  • Access flexible learning solutions; in-class, online, or blended
  • Graduate with confidence, ready for exciting roles in the growing field of social media

Career Opportunities

  • Social Media Consultant
  • Social Media Specialist
  • Community Engagement Specialist
  • Social Media Coordinator
  • Social Media Content Manager
Who is this Program for

What You Will Learn

This 240-hours program of learning is delivered in just 12 weeks, giving you the comprehensive knowledge and the practical skills to build, grow, and stimulate engagement on social media. The program includes the following specialized courses:

Social Media Advertising
(120 hours)

Learn how to build strategic advertising campaigns on major social networks like Facebook, Instagram, and LinkedIn. You’ll manage real-world campaigns, define target audiences, set budgets, and optimize performance.

Social-Media-Certificate-Program-Vancouver-_-Surrey

Key skills:

  • Design and implement paid social media ad campaigns
  • Navigate key advertising platforms like Facebook Ads Manager
  • Target specific audiences and manage campaign budgets
  • Optimize campaigns based on analytics and performance data
  • Create high-impact ad creatives and messaging

Hands-on projects:

  • Build and present full social media ad campaigns
  • Execute audience targeting and budget planning
  • Optimize existing campaigns through industry best practices

Social Media Marketing: Platform 1
(60 hours)

Focus on mastering Facebook and Instagram for organic social media marketing. Learn how to create and manage branded pages, develop engaging content, and monitor community engagement.

Social-Media-Marketing_-Platform-1-60-hours

Key skills:

  • Launch and manage Facebook and Instagram business pages
  • Plan and create original posts, Stories, and livestreams
  • Use social media management and scheduling tools
  • Measure the success of organic content through Insights
  • Develop influencer and paid boosting strategies

Hands-on projects:

  • Build social media marketing plans for real businesses
  • Design posting schedules and engagement strategies
  • Create visuals, copy, and campaign concepts

Social Media Marketing: Platform 2
(60 hours)

Expand your skills across additional platforms like LinkedIn, X (formerly Twitter), TikTok, Pinterest, WeChat, and more. You’ll learn to build strategies for both global and specialized audiences.

Social-Media-Marketing_-Platform-2-60-hours

Key skills:

  • Create marketing strategies for emerging and niche platforms
  • Develop content tailored to different audiences and platforms
  • Utilize analytics to evaluate performance and adjust strategies
  • Engage in social listening and community management
  • Execute influencer collaborations and video-based content

Hands-on projects:

  • Create marketing plans for specific platforms
  • Design, produce, and analyze content for diverse social networks
  • Track and present campaign success across multiple channels
Program Format & Schedule

Program Format & Schedule

  • Duration: 12 weeks
  • Total hours: 240 hours
  • Delivery mode: In-Class, online, or blended
  • Graduate ready for exciting roles in the growing field of social media
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Admissions Requirements

To enroll, applicants must meet the following criteria:

  • Secondary school diploma (BCGrade 12 or equivalent) OR
  • Be 19 years of age or older to apply as a mature student with relevant experience

English proficiency is required for all applicants whose first language is not English, unless they completed 3 years of post-secondary education in an English taught program in Canada. Accepted tests include:

  • IELTS: minimum score of 5.5 in each of the 4 bands
  • TOEFL iBT: 46
  • CELPIP: 5
  • PTE: 59-75

International candidates and mature applicants may be required to provide additional documentation.

Admissions Requirements

Why Cumberland College?

Assignments
and participation

Small 

Class Sizes

Individualized attention and feedback.

Expert
Instructors

Expert

Instructors

Experienced educators specializing in academic and business English.

Comprehensive
Curriculum

Comprehensive

Curriculum

Covers all aspects of English communication, from writing and research to public speaking and professional presentations.

Why Study In Surrey?

Surrey is a growing city full of cultural diversity, with several affordable housing options and abundant employment opportunities. It is also connected to the Skytrain transit system, making it the perfect location for ambitious students to learn and launch their careers in an ever-evolving field. 

Join the welcoming, inclusive Cumberland College community as you gain the skills you need to further your studies, your career, and your integration to Canadian society.

Ready to Get Started?

Discover how you can receive up to $2,000 in financial aid with our Valued Skills Bursary.
Contact Cumberland College for more
information today!

Cumberland College for Applied Learning is a private college regulated by the Private Training Institutions Branch (PTIB). To learn more, visit PTIB’s homepage here.

© 2025 Cumberland College

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Cumberland College for Applied Learning is a private college regulated by the Private Training Institutions Branch (PTIB). To learn more, visit PTIB’s homepage here.

  • Suite # 203, 7164 – 120th Street, Surrey, BC V3W 3M8
  • 604-532-2105


Privacy Policy

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© 2025 Cumberland College