Cumberland College takes care to ensure that we only collect and use personal information that is absolutely necessary to deliver effective service to our students, prospective students, alumni, and any other members of our school community.
What Data Do We Collect?
In order to provide you with the best possible service, Cumberland College collects and stores information from the following sources:
Forms on our website
When you make an inquiry about our programs, sign up for our mailing list, or submit a form on our website for any other reason, we will often request some personal information from you, which can include, but is not limited to:
- Your name
- Your email address
- Your phone number
- Your area of specialization
- Your current location or residency status
Data from Web Analytics Tools
When you make an inquiry, we may also use Customer Relationship Management (CRM) and Marketing Automation tools in order track your future engagement and interactions with Cumberland College. This includes monitoring email metrics such as open rates, click through rates, and unsubscribes, as well as website interactions such as page views, form submissions, and downloads.
Information from Online Applications
When you apply to Cumberland College online, we will require you to provide some personal details about yourself, such as your name and address, nationality, and education and/or employment history. We may also require financial details, such as credit card information, in order to process that payment of tuition fees.
Information from Current and Past Students
During the course of your studies at Cumberland College, we may gather additional personal information from you, such as additional or amended contact details, in order to facilitate your participation in our programs. We will also keep a record of your course transcripts and grade history at Cumberland College.
From time to time, we may also solicit feedback from students and graduates regarding their experiences at Cumberland College, as well as how the course has aided their career. Any information provided in this regard is voluntary for students.
Our Partner Organizations
Where the parties involved have consented, some of our partner organizations, such as education agencies, may share information they collect with us, such as the contact and personal details of students who have decided to apply to Cumberland College through an agent.
Further Follow-up Activities
As we connect with and provide services to our prospective students, current students, and alumni, we may collect and record further details about them through phone calls, emails, messaging services, and face-to-face meeting. This can include, but is not limited to:
- Additional contact details
- Financial information– such as credit card details – in order to facilitate payment of tuition fees
- Feedback about your experiences with Cumberland College
What is this Data Used for?
Cumberland College strives to ensure that any information we collect from you is agreed upon and consented to, and is limited to what is necessary to conduct our admissions and enrollment processes, serve our students and alumni, and comply with legal requirements. Here’s how we use the information we collect.
Delivering and Improving Our Services
Cumberland College will use the information we collect in order to deliver the best possible service to our school community. This can include:
- Analyzing data about prospective, agents, and applicants in order to improve our admissions process
- Analyzing data about current students and alumni in order to improve the delivery of our programs and student support services
- Using personal information to deliver personalized communications to contacts in our database
- Compiling detailed records of the specific needs or preferences of contacts in our database
- Identifying any security risks, errors, or other problems in our services and systems
Sharing with Our Partner Organizations
Many of the online activities we undertake necessitate us sharing the information we collect with organizations such as software providers, social networks, translation services, and marketing agencies.
Information is only shared with third parties when it is necessary in order to fulfil specific functions, and is never intended to be used in any other capacity.
We may use the information you provide us with to contact you regarding our programs and student support services, or additional educational and professional development options we believe you may interested in. This may be done through a number of different channels:
- Internet messaging services (WhatsApp, Messenger etc.)
- Online video conferencing tools
In all cases, we will only make contact with you where you have given your consent, which you reserve the right withdraw at any time.
We may present you with targeted advertisements based on your interactions with our website or social media pages. Our advertising partners may track user interactions with these ads in order to measure their effectiveness and provide users with advertising based on their preferences.
How Can You Access Your Data?
At any time, you have the right to access, amend, or request the deletion of any personal information we have collected about you.
To make a request, simply contact firstname.lastname@example.org and we will respond as soon as possible. You may also easily opt out of receiving communications at any time.
How We Secure Your Data
All data that Cumberland College collects is stored on secure systems which can only be accessed by members of our organization and our partner organizations. We only keep data for as long as necessary to provide our services and for legitimate college purposes. This can include maintaining business and financial records and compliance with legal regulations or contractual obligations.
International Storage and Transfer of Data