Cumberland College Blog
What Does a Social Media Manager Do? (Roles, Skills, & Career Path)
TL: DR A social media manager is the creative strategist behind a brand’s online presence. They handle everything from planning
August 28, 2025
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PPC Advertising 101: What Is Pay-Per-Click and How Does It Work?
TL;DR: PPC advertising is a flexible, measurable way to drive targeted traffic by paying per click. It works through keyword
August 21, 2025
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Marketing Automation 101: Essential Tools and Strategies for Beginners
TL;DR: This beginner’s guide to marketing automation tools is designed for marketing students and prospective professionals. You’ll learn what marketing
August 14, 2025
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Do Digital Marketers Need Coding Skills? (Why HTML & Tech Know-How Matter)
TL;DR: Do Digital Marketers Need Coding Skills? Short answer: No, but a little knowledge goes a long way. You don’t
August 7, 2025
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