Digital Advertising Certificate Program, Vancouver | Surrey
Our Next Session Starts on April 28th, 2025
Launch Your Career in Digital Advertising
The Digital Advertising Certificate at Cumberland College is designed to prepare you for entry-level roles in the fast-paced world of online advertising. You’ll gain hands-on experience designing, implementing, and managing compelling advertising campaigns across major platforms like Google, Meta (Facebook and Instagram), and more. Learn how to target the right audiences, create eye-catching ads, and analyze campaign performance to drive real business results.
Study Online or In-class depending on your learning needs
Why Choose the Digital Advertising Certificate?
- Gain in-demand digital advertising skills in just 18 weeks
- Learn to manage online ad campaigns (Google, Facebook, Instagram, Linkedin)
- Create visually appealing ad content aligned with brand goals
- Build expertise in digital analytics to track and optimize performance
- Access flexible learning solutions; in-class, online, or blended
- Graduate with confidence, ready for exciting roles in the growing field of digital advertising
Career Opportunities
Graduates of the Digital Advertising Certificate program are prepared for entry-level roles such as:
- Advertising Consultant
- Social Media Advertising Specialist
- Search Engine Advertising Specialist
- Media Coordinator
- Content Marketing Manager
- Event Coordinator
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Learn about our courses, career opportunities in digital marketing & more!
What You Will Learn
This 360-hours program of learning is delivered in just 18 weeks, giving you the comprehensive knowledge and the practical skills to launch your digital advertising career. The program includes the following specialized courses:
Social Media Advertising (120 hours)
Master the art of advertising on today’s most influential social media platforms. You’ll learn how to create and manage paid campaigns on Facebook, Instagram, LinkedIn, and more while developing strategies for targeting the right audience and achieving business goals.
Key skills:
- Plan and execute social media ad campaigns
- Define objectives, budgets, and targeting
- Navigate major ad platforms like Facebook Ads Manager and LinkedIn Marketing
- Optimize ad creative and messaging for conversions
- Analyze campaign performance and ROI
Hands-on projects:
- Build a complete Facebook/Instagram ad campaign
- Optimize existing campaigns using industry best practices
- Create audience targeting strategies, budgets, and ad creatives
Search Engine Advertising (120 hours)
Search Engine Marketing (SEM) is crucial for businesses looking to reach customers actively searching online. This course focuses on Google Ads, Bing Ads, and other platforms to help you create and manage successful search ad campaigns.
Key skills:
- Build search ad campaigns from scratch
- Conduct keyword research and targeting
- Write effective ad copy and design landing pages
- Optimize bids, budgets, and targeting strategies
- Measure and report on campaign success
Hands-on projects:
- Design and present a full search advertising campaign
- Create keyword lists and ad groups
- Analyze and optimize campaign performance
Digital Marketing Analytics (120 hours)
Learn how to measure the success of digital advertising campaigns and translate data into actionable insights. This course covers tools like Google Analytics, Google Search Console, Facebook Insights, and more.
Key skills:
- Set up and manage analytics accounts
- Track and report on website and campaign performance
- Create custom dashboards and measurement plans
- Analyze data across platforms to improve results
- Understand KPIs and goals for organic and paid campaigns
Hands-on projects:
- Build a Google Analytics measurement plan
- Analyze real-world data from ad campaigns
- Create reports for stakeholders with optimization recommendations
Whether you’re just beginning your English journey or looking to strengthen your skills for work, study, or everyday life in Canada, our English Communication program is designed to help you reach your goals.
You’ll focus on real-world communication — building confidence in speaking, listening, reading, and writing through practical, interactive lessons tailored to your level.
Not sure where to start? Take our free English Level Test today and find out which class is right for you!
Program Format & Schedule
- Duration: 18 weeks
- Total Hours: 360 hours (Learn to manage ad campaigns on Google, Facebook, Instagram, and LinkedIn)
- Delivery Mode: in-class, online, or blended
- Graduate ready for exciting roles in the growing field of digital advertising
Admissions Requirements
To enroll, applicants must meet the following criteria:
- Secondary school diploma (BCGrade 12 or equivalent) OR
- Be 19 years of age or older to apply as a mature student with relevant experience
English proficiency is required for all applicants whose first language is not English, unless they completed 3 years of post-secondary education in an English taught program in Canada. Accepted tests include:
- IELTS: minimum score of 5.5 in each of the 4 bands
- TOEFL iBT: 46
- CELPIP: 5
- PTE: 59-75
International candidates and mature applicants may be required to provide additional documentation.
Tuition
| Item | Canadian Students | International Students |
|---|---|---|
| Registration Fee | $250 | $250 |
| Materials Fee | $200 | $200 |
| Tuition | $6480 | $9000 |
| Total | $6930 | $9450 |
Financial assistance and payment plans may be available. Contact us for details.
Why Study In Surrey?
Surrey is a growing city full of cultural diversity, with several affordable housing options and abundant employment opportunities. It is also connected to the Skytrain transit system, making it the perfect location for ambitious students to learn and launch their careers in an ever-evolving field.
Join the welcoming, inclusive Cumberland College community as you gain the skills you need to further your studies, your career, and your integration to Canadian society.
Tuition Fees
- Program fees: $16,200
- Application fees: $250
- Course Materials: $300
- Tuition Refund Policy
What Our Graduates Are Saying
Frequently Asked Questions
If you’re looking to boost your career development with these sought-after skills, then career-focussed training is your first step. Our rigorous digital marketing diploma program will provide you with the theoretical knowledge and practical skills you need to be eligible for general digital marketing positions.
Our Digital marketing diploma program is taught over the course of 45 weeks or 900 hours.
Digital marketing is rapidly growing and evolving, creating new and exciting career opportunities for those with strong digital skills. Digital marketing careers are dynamic, interesting, competitive salaries, and opportunities to be creative.
Yes, digital marketing jobs are still in high demand. 4 in 10 marketing jobs now require digital skills, a number that is only expected to rise as promotional activity increases online.
The digital marketing diploma program will also equip you with key skills and insight, preparing you to work at advertising, marketing, and public relations agencies. Cumberland College graduates can find work in the following fields: social media, web design and development, marketing, paid media and advertising, google analytics.
Explore our Courses
- All
- Coding/CRM
- Marketing and Advertising
- SEO/Analytics
- Social Media
Digital Marketing Diploma
Learn the skills within a rapidly growing industry
with expanding career opportunities!
