How to Market Digital Products? Discover 4 Effective Ways

A tablet showing infographics in our digital marketing program.

Digital products are intangible assets of media that can be sold and distributed repeatedly online without replenishing inventory. Unlike physical products, they are not something you can touch or hold, but they provide valuable information, entertainment, or resources. Digital products include e-books, online courses, software, graphics, digital music, videos, and other downloadable or streamable content. […]

Top Trends for Your Team to Include in Your Digital Marketing Strategy This Year

Digital marketing is constantly evolving, and it can be challenging to keep up with the latest trends. However, staying up to date with the latest strategies can give your team a competitive edge and help you reach your target audience more effectively. The following three major trends should be taken into account by your team […]

Understanding the Impact of Influencer Marketing During Your Social Media Career

With more products and services on the market than ever before, consumers need guidance amidst a stream of new companies seeking to capture their attention. Younger consumers (namely millennials and Gen Z) have presented a unique challenge to marketers as they seem to share a general mistrust of traditional advertising. In fact, one study found […]

Considering Marketing Automation Training? 4 Things You Should Be Automating and Why

marketing automation

Marketing automation can lend a huge helping hand when carrying out your marketing activities. You can use automation software to complete time-consuming tasks with very little effort, allowing you to focus your energy and resources on more complex and creative efforts. In this way, you can boost your productivity, enhance your digital marketing strategy, and […]

Identify Your Competitive Advantage with Corporate Training in Digital Marketing

training in digital marketing

In today’s competitive digital market, it can be difficult to stand out. Businesses need to work harder to develop an effective digital marketing strategy—one that helps attract, engage, and retain customers. With corporate digital training, your team can help your business achieve this goal and get ahead of its competition. Corporate digital marketing training is […]

4 Career Paths to Explore With a Digital Marketing Diploma in 2022

Building a career in the sphere of digital marketing will open up a number of opportunities for you across a broad field. Each different role in digital marketing requires the use of unique skill sets, and you will be able to choose a role based on your strengths and interests. Whether you are inspired by […]

The Importance of Workflow Management For Those in Digital Marketing Careers

Any expert in a digital marketing career would tell you that in order to be successful, before anything else, you need to start with a solid plan. Teams that are the most successful are those with a strong understanding of workflow management and who know how to make the most of workflow automation. These groups […]

How to Manage a Marketing Budget after Digital Marketing Strategy Training

Marketing budgets are used to help businesses plan their marketing expenses over a specific period of time. It typically contains all associated costs, covering everything from paid advertising to website maintenance and more. With a plan in place to cover these expenses, businesses can better track their return on investment (ROI) and push for growth.  […]